Operator believes it has the answers
Solo adventure tour operator WeRoad has launched an international campaign in major cities in Europe.
The firm launched it as planning a trip with friends is becoming as impossible as finding an affordable flat in London.
It’s launched in London, Amsterdam, Madrid, Berlin, Rome, and Milan to help millennials plan.
WeRoad’s latest international campaign humorously compares the struggle of organising a group trip with friends to the near-impossible task of finding an affordable flat in high-rent cities.
Known for being notorious rental markets, these cities also represent a common challenge faced by Millennials today: balancing their desire for adventure with the harsh economic realities of daily life.
As WeRoad’s campaign highlights, Millennials are juggling rising costs of living, future uncertainty, and the desire to explore the world while pursuing fulfilling careers.
Organising a trip with friends, with all these pressures combined, often becomes more stressful than rewarding.
Fabio Bin, CMO of WeRoad, said: “I know how difficult it is to coordinate a group holiday. Everyone’s busy, has different budgets, or simply can’t commit. We wanted to tackle this issue head-on, so we designed trips where travellers don’t need to rely on their friends to have an unforgettable experience.
“Whether you’re from London or Amsterdam, WeRoad makes it easy to meet new people and explore new destinations without the stress.”
