November 10, 2024
Blog
In today’s competitive travel landscape, targeting the right audience is key to driving revenue. With Expedia’s Members Only Deals, you can elevate your promotional strategy, attract high-value travelers, and maximize your returns.
This innovative approach allows you to create tailored offers for specific traveler tiers, including Blue, Silver, and Gold + Platinum. These tiers are based on annual booking behavior, helping you focus on travelers proven to spend more, book more frequently, and stay longer. With One Key™ now live in the U.S. and UK*, you can capture increased demand by targeting these loyal members effectively.
Benefits of Expedia’s Member Only Deals for the Hoteliers
-
Increase Visibility & Exposure
Members Only Deals amplify your property’s visibility through enhanced search and sorting features, badges, and filters. Leveraging Expedia Group’s multichannel campaigns, you can tap into extensive merchandising opportunities across apps, websites, and paid and owned channels.
These benefits help ensure your property stands out, putting it in front of more travelers who are already looking for their next booking.
-
Target Your Ideal Travelers
Not all travelers are created equal. Members Only Deals help you reach high-value audiences, including:
- Loyal members of Expedia Group brands
- Travelers from airlines, financial institutions, and travel agencies
- Participants in B2B distribution networks
By zeroing in on these groups, you can focus your efforts on travelers with a proven track record of higher spending and booking frequency.
-
Grow Your Revenue
Members Only Deals provide the flexibility you need to diversify your distribution and drive conversions. With scalable functionality, you can adjust campaigns to align with your business goals—whether that means ramping up during peak travel seasons or optimizing during slower periods.
Why Members Only Deals?
In a competitive marketplace, it’s vital to maximize every opportunity to capture demand and convert it into revenue. Members Only Deals not only increase visibility but also connect you with travelers who value premium experiences and are willing to invest in them.
Ready to elevate your promotions and target your ideal travelers? Leverage Members Only Deals today to grow your revenue and stand out in the travel marketplace. Get started now.