Automatic - 10 Minutes News for Hoteliers - Page 11

2 min

Millennium Hotels & Resorts and IHCL Join Hands on a Global Loyalty Partnership

🛑 Millennium Hotels & Resorts (MHR) celebrates 30 years by announcing a strategic partnership with Indian Hotels Company (IHCL). This collaboration links MHR's MyMillennium and IHCL's Taj InnerCircle of NeuPass program, offering a 10% discount on stays at over 145 MHR hotels and participating Taj hotels worldwide. MHR operates more than 150 hotels globally, with a significant presence in key cities like London, New York, and Dubai. MHR's Middle East & Africa region manages 50 hotels and 15,000 keys.

3 min

The KYLN Hotel Suzhou Celebrates Grand Opening, Joining the JdV by Hyatt Brand

🏨 KYLN Hotel Suzhou, opened by Hyatt Hotels Corporation, is located in the Xiangcheng District of Suzhou, China, near Yangcheng Lake. The hotel offers 327 guest rooms, suites, and apartments designed with a mix of traditional and modern styles. Culinary options include three dining venues, such as CHROMA Chinese Restaurant, and wellness facilities like the Yuan Fitness Center. The hotel features 7,534 square feet of conference space, a ballroom, and five multipurpose rooms for events.

Winning over OTA guests with trust and convenience in the website and CRM

📈 Siteminder's report shows OTAs are more popular than Google for hotel searches. OTA commissions can reach seven figures for small hotels, impacting net revenue. Effective strategies include improving hotel websites with clear content, simple booking engines, and book-direct incentives. CRM should build trust through personalized emails. Hoteliers need to focus on emotions—trust and convenience—to attract direct bookings. Direct Booking Mastery Certification helps hotels improve skills, leading to measurable direct booking increases.

roommaster Recognized for User Experience Excellence by SoftwareSuggest in 2025

🏨 roommaster, a hotel management software for independent hoteliers, won the 2025 User Experience Excellence Award from SoftwareSuggest. This award showcases products excelling in usability, intuitive design, and user satisfaction. roommaster offers a cloud-native platform integrating reservations, payments, and guest engagement, praised for its clean design and efficiency. Serving over 100 countries, roommaster, formerly innQuest, has a 30-year reputation for simplifying hotel operations and enhancing the guest experience.

1 min

Business Continuity Playbook

📑 Pertlink Limited's Business Continuity Playbook aids hotel leadership in managing operational disruptions during peak times, emphasizing guest safety and service continuity. It features a rapid 10-minute activation protocol led by an Incident Commander, coordinating various departments. Pertlink began on October 23, 2000, in Hong Kong, focusing on IT consultancy for the hospitality industry. The company is globally recognized for its expertise in Hotel and IT sectors, enhancing guest experiences through technology.

2 min

Sustainability Beyond the Obvious: Why Packaging Matters More Than We Think

🌳 Approximately 82,735 kg of CO₂e offset by GCSTIMES over the past year, equivalent to planting 3,760 trees. Focused on sustainable packaging, the company offers kraft paper boxes and PLA sample bags for high-end hotels and resorts. Since 2011, GCSTIMES has evolved into a global platform with five operational centers and services in over 140 countries, supporting over 100,000 hospitality groups in their sustainability efforts.

5 min

2026 Hotel Pricing Trends That Will Change Revenue Management Forever

🏨 In 2026, hotel pricing will evolve dramatically. Collaborative AI will replace outdated automation, learning from real operator decisions to enhance pricing strategies. Real-time pricing becomes essential as daily updates fall short amidst rapid demand changes. Competitive intelligence will shift from reactive to contextual, preserving rate integrity. Predictive demand signals will replace outdated forecasting. Staffing shortages necessitate AI adoption for operational efficiency. Embrace speed and consistency through AI to stay competitive in the dynamic hotel industry landscape.

3 min

roommaster Launches All-New Premium Booking Engine, Ushering in the Future of Direct Hotel Bookings

🏨 roommaster, a hospitality software company, has launched the Premium Booking Engine globally, aiming to boost hotel revenue and reduce OTA costs. This AI-powered tool offers mobile-first design, real-time pricing, and metasearch visibility. Hotels reported a 35% higher conversion rate, 15% increased booking value, and 60% growth in mobile bookings. Established for over 30 years, roommaster serves hotels in over 100 countries, focusing on simplifying operations and enhancing guest experiences.

1 min

Peachtree Group Announces Grand Opening of Home2 Suites by Hilton in Ashburn, Va.

📍 Peachtree Group opened a 122-room Home2 Suites by Hilton at 4870 Lakeview Overlook Plaza, Ashburn, VA, marking their seventh property this year. Ashburn, known as "Data Center Alley," is a major tech hub with strong investments like Alphabet’s $1 billion expansion. The hotel offers modern suites with kitchens, flexible social spaces, and fitness facilities. Peachtree's division manages 112 hotels across 30 brands in the U.S. The location is under 10 miles from Dulles International Airport.

4 min

W Hotels Introduces a New Season of Hotel Tales: a Global Storytelling Series Spanning Music, Taste, Culture, and Connection

📽 W Hotels, part of Marriott Bonvoy, expands its "Hotel Tales" series globally after debuting at W New York - Union Square. This season features 5 creative forces, including Orville Peck and Emma Winder, across 4 continents in unique storytelling experiences. Highlights occur at W Austin, W Budapest, and W Dubai, exemplifying W's vibrant spirit. The series is available on Instagram, TikTok, YouTube, and The Angle, with new stories debuting in 2026. Marriott International operates 9,100 properties in 142 countries.

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