Automatic - 10 Minutes News for Hoteliers - Page 11

4 min

The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results

💻 In 2025, a study by h2c shows only 8% of global hotel organizations have a company-wide AI strategy, dropping to 4% in Europe, with 72% lacking a dedicated AI budget. Despite 34% using AI assistants, only 11% have autonomous AI agents. Automation, not AI, is crucial for consistency and execution. Automation reduces manual work and stabilizes processes, enabling reliable AI implementation. RobosizeME specializes in AI-driven automation for hotels, ensuring efficient operations and data protection.

4 min

Day One Deliberation: The First 5 Strategic Moves to Define Your Year

📊 Hospitality leaders, kick-start your 2023 strategic planning with TRAVHOTECH's five essential moves: re-validate roadmaps, maximize current tech assets, activate data, enhance employee experience, and ensure cybersecurity. Focus on aligning technology with business objectives, optimizing existing tools, and protecting data integrity. Prioritize actionable data and staff empowerment for enhanced guest experiences. Conduct security audits and maintain trust. Smart, strategic actions, not just hard work, will drive success this year.

8 min

50 First Dates with Support

💬 In SaaS support, communication clarity is crucial. A user struggled to open a support ticket by repeatedly typing "I need support," missing the need for specificity. Effective requests should include details on what broke, the user's intent, and previous troubleshooting attempts. Support agents often lack context, necessitating clear communication. Modern systems offer self-help resources, reducing the need for support tickets. This approach empowers users, aligning with the goal of resolving issues independently.

1 min

Driftwood Capital Announces $11 Million Renovation of the Marriott Raleigh-Durham Research Triangle Park

💸 Driftwood Capital completed an $11 million renovation of the Marriott Raleigh Durham Research Triangle Park, North Carolina, enhancing the 226-room hotel. Upgrades include refreshed guest rooms, an M Club lounge, a modernized fitness center, and expanded meeting spaces. The renovation also improved building systems, such as switching to VTAC units. Located near key employers and transport links, the hotel is well-positioned for corporate travel and events, reflecting confidence in the Raleigh-Durham hospitality market.

7 min

AI Will Not Save Your Hotel, But It Will Decide What Hospitality Means Next

🏨 Hilton and Marriott utilize AI for predictive and anticipatory hospitality, transforming guest experiences by predicting needs and enhancing personalization beyond traditional methods. AI-driven personalization shifts focus from demographics to behavior, with Marriott using AI for adaptive room controls. Wynn Las Vegas employs AI voice assistants, enhancing staff-guest interactions. AI also revolutionizes revenue management into behavioral science. Hotels like those using Winnow cut food waste by half. AI demands a philosophical shift in hospitality, redefining guest engagement and brand perception.

2 min

Magdalena 1163 Brings a New Boutique Hospitality Experience to Condado

🏨 Magdalena 1163, a boutique hotel, opened in Condado, Puerto Rico, by María Isabel Esteve and Carlos López-Lay. The hotel offers 10 suites and features an art selection reflecting Caribbean culture. The rooftop includes a lounge and a meeting room for up to 40 and 10 people, respectively. Guests enjoy 24/7 communication via Kipsu. Renovation costs were $7 million, with an initial staff of six. Located near the beach, it partners with local restaurants for culinary experiences.

11 min

Thought Leadership Development: Creating a Culture and Community

📖 Thought leadership development is essential in business culture. According to Jake Dunlap, CEO of Skaled Consulting, in 2023, thought leaders use past insights to shape future discussions. Key strategies include establishing niche expertise, creating high-quality content, and engaging audiences online through platforms like LinkedIn and Twitter. The Forbes Coaches Council outlines steps to becoming a thought leader, including leveraging multiple platforms, engaging audiences, and finding mentors. Thought leadership fosters innovation and competitive advantage, crucial for businesses and higher education institutions.

2 min

Design as a Silent Language: GCSTIMES Wooden Key Cards as Cultural Expression

🌱 Since 2011, GCSTIMES has been a leader in sustainable development, evolving from smart card R&D to sustainable material innovation. They operate five centers in China, the US, the UAE, France, and Australia, with 14 subsidiaries globally. GCSTIMES serves over 140 countries, supporting 100,000+ hospitality groups with sustainable solutions. Their brand portfolio includes GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards and customized key cards that reflect local culture and heritage.

4 min

Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department

🏨 Hotels are evolving from departmental silos into integrated ecosystems. The shift, known as commercial convergence, combines sales, marketing, and revenue into a unified experience, emphasizing data-driven collaboration. Advanced AI tools like CRMs and predictive analytics are key, while leaders transform into "Commercial Strategists" focusing on data and empathy. Success hinges on cultural unity and cross-functional teamwork, as hotels aim to enhance guest connection and long-term loyalty, rather than just increasing bookings.

8 min

2025: The Year Hospitality Embraced Its Hybrid Future

📈 2025 saw a shift in the hospitality industry, focusing on AI integration and guest experience. Accenture found 36% of active AI users view it as a "good friend." TikTok's hotel booking feature with Booking.com in August showed the merging of discovery and booking processes. Direct bookings are 10x more valuable for data generation. Hilton reported 452,000 volunteer hours under its sustainability initiative. F&B's prominence grew, and 90% of luxury travelers demand wellness beyond spa services.

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