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  • 4 min

#langhamhospitality #pertlink #aiinhospitality | Terence Ronson

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  • 2 December 2025
Transcript Transcript Transcript You know that feeling when a hotel just gets you? What if it knew what you wanted even before you did? Well, that’s not some far off…
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  • 2 min

How can we celebrate more sustainably this Christmas?

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  • 2 December 2025
As Christmas draws near, one question feels more urgent than ever: How can we celebrate sustainably?
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Corporate travel is being rewritten — and hotels need to catch up

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  • 2 December 2025
A new mix of partnerships, AI tools and traveler expectations is reshaping how companies book, manage and evaluate business travel Dec 2, 2025 Key takeaways Corporate travel strategies are shifting…
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How AI is accelerating airline-style pricing in hotels

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  • 2 December 2025
How unbundled, data-driven pricing models could reshape guest experience and hotel revenue Dec 2, 2025 Hotels are beginning to adopt airline-style pricing models that unbundle the traditional room rate and…
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How AI-driven content will evolve in 2026

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  • 2 December 2025
What shifting digital content strategies mean for hotels, marketing teams, and guest engagement Dec 2, 2025 Generative AI is entering a more practical phase, and the hospitality industry will feel…
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The new drivers of hotel loyalty: flexibility and value

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  • 2 December 2025
How shifting guest behavior is prompting hotels to rethink rewards, recognition, and direct booking strategies Dec 2, 2025 The latest insights from SiteMinder and Choice Hotels show that U.S. travelers…
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  • 1 min

Small hotels, big advantage with AI

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  • 2 December 2025
How independent properties can use agility to compete with large hotel chains Dec 2, 2025 Independent hotels increasingly find themselves competing with brands that have far larger teams, deeper budgets…
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Marriott’s overlooked warning signs in its partnership with Sonder

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  • 2 December 2025
Why a low-cost inventory boost became a high-risk collapse for the world’s largest hotel chain Dec 2, 2025 Marriott pursued a partnership with Sonder to cheaply expand its room count,…
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  • 2 min

Here’s what they do not teach you in hospitality schools, and it’s exactly why so many people walk into this industry with zero understanding of what actually creates loyalty, revenue, and… | GABRIEL Octavian ARDELEAN | 21 comments

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  • 1 December 2025
Here’s what they do not teach you in hospitality schools, and it’s exactly why so many people walk into this industry with zero understanding of what actually creates loyalty, revenue,…
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  • 5 min

BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality.

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  • 1 December 2025
At BTO 2025 in Florence, the air had that familiar charge that makes this event unlike anything else in Italy. BTO has spent more than fifteen years turning digital tourism into a living organism, a place where ideas collide, where people learn by exposure rather than instruction, and where new projects seem to appear almost by spontaneous combustion. It is the moment of the year when researchers, operators, and the usual tribe of innovators gather to compare notes, test intuitions, and understand where the industry is actually heading. It is also the main Italian meeting ground for anyone working in digital tourism who wants real conversations rather than polite showcases.
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