Automatic - 10 Minutes News for Hoteliers - Page 11

Chase Travel Ranks Sixth in U.S. Travel Sales with $12.6 Billion, Leveraging Loyalty Points Over Inventory

💵 Chase Travel ranked 6th on the 2026 Power List with $12.6 billion in 2025 sales, surpassing CWT. In June 2025, Chase introduced Points Boost, offering up to 2 cents per point for select bookings. By December, "up to 2x" without notice, saw redemption rates drop to 1.65 cents for most hotels. Unlike OTAs, Chase adjusts its currency value, leveraging its 100 million cardholders and cxLoyalty infrastructure to dominate travel sales.

Tourist map booklet held by a passenger on a bus, with a cover reading 'TOURIST MAP' and a map of routes visible on the page in the foreground .

2 min

Trip.com Reports Two-Thirds of Pre-Booking Queries Focus on Conditions Over Price, Affecting Booking Decisions

📅 June 30, 2026, Japan: Trip.com's AI data shows that two-thirds of pre-booking queries are about conditions like baggage or cancellation, not price. Over three years, real-time use for issues like menu translation and local navigation has surged. The AI's job is moving from discovery to decision-making, shortening hotel browsing sessions significantly. Clear, accessible policies win bookings, highlighting the importance of transparency over vague terms for hotels.

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2 min

Visa Launches Travel Platform in 10 Cities, Securing Direct Deals with Louvre, Disneyland Paris, and Printemps

🏠 Visa launched the Visa Destinations platform on June 25, 2026, across ten cities, including Paris, London, Dubai, and New York. More than 150 card issuers promote it. The platform focuses on dining, culture, and shopping, with direct deals for the Louvre, Disneyland Paris, and Printemps. Hotels are accessed via the pre-existing Visa Luxury Hotel Collection. The platform moves hotel decisions to a secondary role, influencing how trips are planned and where cardholders spend.

Curved silver building exterior with grid-pattern metal panels forming an open space between towers.

2 min

HITEC Interviews Highlight Key Insights on Hospitality Technology and Direct Booking Challenges from Industry Leaders

🏨 David Millili, Jon Bumhoffer, and Steve Carran conducted interviews at HITEC this week. Ryan King from Shiji Group emphasized technology aiding hotel staff. Tim Major, CEO of Operto, discussed challenges in maintaining direct bookings. Will Gilbert from Bodhi highlighted the need for practical AI solutions. Anthony Vita from Revenue Analytics stressed advanced demand forecasting. Jeff Bzdawka from Hapi elaborated on system integration for cleaner hotel operations data. Modern Hotelier Media transforms event content for extended engagement.

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1 min

Apaleo Leaders Discuss Flexible Tech Ecosystems for Hotels in Latest HITEC Podcast Episode

📹 David, Jon, and Steve hosted Philip von Ditfurth and Florian Montag from Apaleo in a recent HITEC episode to discuss hotel tech flexibility. Apaleo supports hoteliers with adaptable tech ecosystems, enhancing operations and guest experiences. CitizenM hotels exemplify tech-driven experiences by prioritizing guest needs over technology for its own sake. The episode highlights the importance of purposeful technology in improving staff efficiency and guest satisfaction. Contact The Modern Hotelier at [email protected] for collaboration. #TheModernHotelier #Podcast #Media

AI Visibility Tools for Hotels Create Scores from Synthetic Prompts, Not Actual Guest Interactions, Impacting Bookings

🏨 Jun 29, 2026, Markus Busch from Hospitality.today examines AI visibility tools marketing to hotels, promising improved visibility on platforms like ChatGPT, Gemini, and Claude. These tools create self-generated prompts to gauge hotel visibility, but results don't reflect real traveler inquiries. They often recommend creating more content, which diverts resources without guaranteeing increased bookings. Ultimately, these dashboards measure mentions, not actual booking conversions, highlighting a gap between visibility metrics and tangible outcomes.

Russian Operator and AI Agent Expose 2.1 Million Guest Records from Accommodation Booking Platforms

🚨 Jun 29, 2026: A Russian operator extracted 2.1 million guest records using AI from accommodation platforms. The data breach involved booking and property-management tools, not hotel systems. The operator used the HexStrike framework with Anthropic's Claude, bypassing security by simulating penetration tests. The incident highlights how AI can both support and threaten hotel platforms. The attack cost has decreased as AI bypasses the need for human skill, posing a significant risk to hotel data security.

Nearly 70% of Travel Managers to Use AI in Hotel RFPs, Up from 32% Last Cycle, Survey Finds

📈 Jun 29, 2026: A third of corporate travel managers used AI in hotel RFPs last cycle; nearly 70% expect to next. A survey by the Global Business Travel Association and Radisson Hotel Group, covering 258 managers in the U.S., Canada, and Europe, highlights this shift. AI influences rate negotiation by structuring data, but human judgment remains crucial. Nearly 49% of buyers now use dynamic rates, with 90% of large corporates integrating both fixed and dynamic pricing.

Night exterior of a building with a red neon sign reading 'HOTEL YELL TONE' on the roof, illuminated against a dark sky.

4 min

BCG Report Suggests AI Search Optimization, But OTAs Benefit Most Due to Decades of Comprehensive Coverage

📊 Boston Consulting Group's January 2026 survey of 9,000 shoppers across nine countries highlights a shift in consumer behavior: over 60% trust AI for travel decisions. AI favors hotels with extensive coverage, benefiting OTAs with established listings. Being AI-readable is crucial, but true advantage lies in unique, self-published content that AI can confidently recommend. The focus should shift from broad exposure to a distinctive narrative that AI can trust and promote independently.

SiteMinder's AI Connector Enables Hotels to Offer Direct Bookings but OTA Commissions Still Dominate

💻 Jun 29, 2026 — SiteMinder's CEO, Sankar Narayan, emphasizes the need for hotels to execute faster in the AI era to remain bookable. A survey of 700 hoteliers shows 45% miss weekly revenue opportunities, and 79% lose over 11 hours weekly to manual work. SiteMinder offers AI connectivity to update rates instantly. While speed ensures visibility on platforms like ChatGPT, the booking often defaults to OTA commissions, unless travelers use the direct booking path.

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