Global Business Travel Professionals Signal Stronger Confidence But Also Constraint Heading Into 2026, According to Latest GBTA Poll
🗺️ Alexandria, VA, January 2026 – GBTA's poll of 571 global business travel professionals across 40 countries reveals cautious optimism. 59% are optimistic about the industry despite economic headwinds. Travel budgets are expected to increase for 44% of buyers, with trip volumes rising for 35%. Suppliers predict a 15% revenue increase. AI impacts pricing and analytics, while stricter U.S. border requirements raise concerns about travel to the U.S., affecting 64% of respondents.
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