Spanish Data Protection Authority Fines Amadeus €14.4 Million for Improper Use of Booking Data in AI Pilot
📈 Spain's data protection authority, AEPD, fined Amadeus €14.4 million on June 15, 2026, for using booking records combined with hotel data to profile travelers without proper consent. Originally €18 million, the penalty was reduced after a voluntary payment. The violations included processing data without a lawful basis and failing to inform individuals. Amadeus disagrees with the ruling. This case highlights the legal boundaries of using AI for personalized traveler profiling in the hospitality industry.
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