Madrid, 9 June 2026 – Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for all types of accommodation, have today announced a global strategic alliance. This collaboration takes shape through an advanced API integration designed to transform and optimize the way hotels manage their bookings, inventory and online distribution.
The agreement will provide mutual clients with two-way, real-time synchronization of inventory, prices and availability, enabling properties to automate their operational processes, guarantee rate parity, control restrictions and boost their direct sales strategy with maximum efficiency and without friction.
By connecting STAAH’s technology with Mirai’s ecosystem, independent hotels, resorts, chains and holiday rentals trusting STAAH will gain direct and optimized access to Mirai’s powerful conversion tools and metasearch connectivity. In turn, this strategic move consolidates Mirai’s international expansion, allowing it to offer its specialized connectivity and direct sales solutions to a significantly larger global network of properties.
In the words of Adam Walsh, Global Head of Connectivity, STAAH: “Integrating with Mirai is a natural step for STAAH. We’ve long respected what the Mirai team has built — a booking engine that genuinely converts, backed by a philosophy that puts hoteliers first. Together, we’re giving properties the best of both worlds: Mirai’s direct sales intelligence combined with STAAH’s global distribution reach across 90+ countries and 30,000 properties. This isn’t just a technical connection — it’s two teams with complementary strengths working toward the same goal. We’re excited to see what this unlocks for our shared hotel partners.”
According to Estefania Livi, Global Partnerships Manager at Mirai: “For Mirai, partnering with STAAH reinforces our global commitment to expanding a world-class integration portfolio. We want our clients to always work with
market-leading tools. This collaboration directly aligns with our core philosophy of flexibility, empowering each hotel to choose and configure their ideal technology ecosystem according to their unique goals.”
Thanks to this alliance, hotel properties will benefit from centralized and automated management from a single interface in the cloud. Direct bookings generated through Mirai’s booking engine will be integrated automatically and instantly into the property’s workflow, virtually eliminating manual errors and the risk of overbooking.
Likewise, STAAH clients will be able to optimally explore Mirai’s complementary solutions, specifically designed to reduce reliance on OTAs and regain control over the end-customer relationship.
About STAAH
STAAH, which is part of Access Hospitality under the umbrella of The Access Group, is a leading provider of technology for the hospitality sector that offers cloud-based distribution and booking solutions for accommodation providers worldwide.
Founded in New Zealand and with more than 15 years of experience, STAAH helps hotels, resorts, holiday complexes, serviced apartments, holiday rentals and hotel chains to maximize their online revenue and optimize their distribution management.
With a presence in more than 90 countries and strong consolidation in regions such as Asia-Pacific (APAC), India, Middle East, Europe, Australia and New Zealand, STAAH is trusted by more than 30,000 properties and 450 hotel chains. Its powerful connectivity ecosystem includes more than 2,000 integrations with the leading players in the industry, seamlessly connecting with the largest global OTAs (Booking.com, Expedia, Agoda, Airbnb), global and regional distribution channels, property management systems (PMS) and advanced Revenue Management solutions. For more information, please visit www.staah.com.
About Mirai
Mirai helps hotels to maximize their direct sales. It provides the know-how and the best technology to compete with intermediaries, gain independence and reduce global distribution costs, offering a booking engine, AI infrastructure, web project, 3D, omnichannel management (Contact center), advanced metasearch connectivity, Digital Marketing, distribution consulting and a direct sales platform for retail
agencies and companies. With 14 international offices and more than 30 years of experience, more than 4,500 hotels currently trust Mirai with their online direct sales. For more information, please visit www.mirai.com.
