Automatic - 10 Minutes News for Hoteliers - Page 9

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2 min

Marriott Launches Direct Day-Use Room Bookings in Five London Hotels, Bypassing Major Online Travel Agencies

🏨 On July 1, 2026, Marriott launched day-use rooms at five London hotels: County Hall, Kensington, Maida Vale, Marble Arch, and Regent's Park. These rooms are available for afternoon stays without overnight accommodation. Booking.com and Expedia don't list these rooms, and AI assistants like ChatGPT can't finalize bookings. To reserve, guests use promo code ZDY on Marriott.com, pretending a next-day checkout. This direct booking approach ensures Marriott retains all revenue, bypassing third-party commissions.

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2 min

Hapi Highlights Data Integration as Key to Effective AI Use in Hospitality Industry Systems

💻 In the hospitality sector, the average hotel operates with over 15 different systems that often don't communicate, leading to data silos. The core issue is not AI, but data management. At Hapi, the focus is on moving the right data to the right place, at the right time, making it accessible across the organization. This enables automations, better decision-making, and more guest-focused service. Conversations on this topic were recently held at HITEC with The Modern Hotelier.

Tourist map booklet held by a passenger on a bus, with a cover reading 'TOURIST MAP' and a map of routes visible on the page in the foreground .

2 min

Trip.com Reports Two-Thirds of Pre-Booking Queries Focus on Conditions Over Price, Affecting Booking Decisions

📅 June 30, 2026, Japan: Trip.com's AI data shows that two-thirds of pre-booking queries are about conditions like baggage or cancellation, not price. Over three years, real-time use for issues like menu translation and local navigation has surged. The AI's job is moving from discovery to decision-making, shortening hotel browsing sessions significantly. Clear, accessible policies win bookings, highlighting the importance of transparency over vague terms for hotels.

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2 min

Visa Launches Travel Platform in 10 Cities, Securing Direct Deals with Louvre, Disneyland Paris, and Printemps

🏠 Visa launched the Visa Destinations platform on June 25, 2026, across ten cities, including Paris, London, Dubai, and New York. More than 150 card issuers promote it. The platform focuses on dining, culture, and shopping, with direct deals for the Louvre, Disneyland Paris, and Printemps. Hotels are accessed via the pre-existing Visa Luxury Hotel Collection. The platform moves hotel decisions to a secondary role, influencing how trips are planned and where cardholders spend.

Chase Travel Ranks Sixth in U.S. Travel Sales with $12.6 Billion, Leveraging Loyalty Points Over Inventory

💵 Chase Travel ranked 6th on the 2026 Power List with $12.6 billion in 2025 sales, surpassing CWT. In June 2025, Chase introduced Points Boost, offering up to 2 cents per point for select bookings. By December, "up to 2x" without notice, saw redemption rates drop to 1.65 cents for most hotels. Unlike OTAs, Chase adjusts its currency value, leveraging its 100 million cardholders and cxLoyalty infrastructure to dominate travel sales.

5 min

Google Focuses on Search and Advertising for Hotels, Leaving AI-Driven Booking Infrastructure to Others

💻 Jun 30, 2026: Google uses Gemini to find hotels, linking users to Google Hotels or direct booking pages instead of completing transactions. The GDS system, running for 40 years, uses "pull" technology for real-time bookings, unlike "push" methods like DirectBooker. Structured data from GDS includes a payment settlement layer standardized by HEDNA, HTNG, and OpenTravel. Google's advertising model conflicts with building a neutral booking system, leaving space for others to develop AI-native distribution systems.

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2 min

HITEC Interviews Highlight Key Insights on Hospitality Technology and Direct Booking Challenges from Industry Leaders

🏨 David Millili, Jon Bumhoffer, and Steve Carran conducted interviews at HITEC this week. Ryan King from Shiji Group emphasized technology aiding hotel staff. Tim Major, CEO of Operto, discussed challenges in maintaining direct bookings. Will Gilbert from Bodhi highlighted the need for practical AI solutions. Anthony Vita from Revenue Analytics stressed advanced demand forecasting. Jeff Bzdawka from Hapi elaborated on system integration for cleaner hotel operations data. Modern Hotelier Media transforms event content for extended engagement.

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1 min

Apaleo Leaders Discuss Flexible Tech Ecosystems for Hotels in Latest HITEC Podcast Episode

📹 David, Jon, and Steve hosted Philip von Ditfurth and Florian Montag from Apaleo in a recent HITEC episode to discuss hotel tech flexibility. Apaleo supports hoteliers with adaptable tech ecosystems, enhancing operations and guest experiences. CitizenM hotels exemplify tech-driven experiences by prioritizing guest needs over technology for its own sake. The episode highlights the importance of purposeful technology in improving staff efficiency and guest satisfaction. Contact The Modern Hotelier at [email protected] for collaboration. #TheModernHotelier #Podcast #Media

Accenture Survey Finds 90% of Travelers Favor AI for Hotel Searches, But Only 7% Trust It to Book

🛫 Jun 29, 2026: 90% of travelers want AI assistance in trip planning, but only 7% trust AI to book autonomously. The travel industry invests heavily in automation, but travelers prefer control over final booking decisions. 44% enjoy brand interaction during browsing. The challenge lies in aligning developments with user preference: AI for discovery is highly demanded, while full automation lags behind. The industry must address this gap to cater to current travel preferences effectively.

AI Visibility Tools for Hotels Create Scores from Synthetic Prompts, Not Actual Guest Interactions, Impacting Bookings

🏨 Jun 29, 2026, Markus Busch from Hospitality.today examines AI visibility tools marketing to hotels, promising improved visibility on platforms like ChatGPT, Gemini, and Claude. These tools create self-generated prompts to gauge hotel visibility, but results don't reflect real traveler inquiries. They often recommend creating more content, which diverts resources without guaranteeing increased bookings. Ultimately, these dashboards measure mentions, not actual booking conversions, highlighting a gap between visibility metrics and tangible outcomes.

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