Most hotels don’t actually know who their best guests are. They know who stayed. They know who booked a massage. They know who dines regularly. But they don’t always see the full relationship. I… | Carla Severn
🏨 Most hotels struggle to identify their best guests due to fragmented data across various systems like spa, restaurant, and golf. This disjointed approach leads to high-value guests being treated as newcomers, missing out on cross-sell and repeat business opportunities. Effective CRM is hindered as a result. The solution lies in integrating data into a single guest profile to understand guest behavior comprehensively, enhancing revenue through improved relationship management.
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