Seniors, an interesting clientele for hoteliers
They are nearly 4 million to travel to hotels in France each year. Seniors, representing anyone aged 50 and over, is a category of clientele that is often wrongly underestimated…
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Melanie Calabrese
74 posts
Chatbots, a Technological Advance in the Hospitality’s Customer Relationship
Chatbots, best practises on how and when to use them Skip to content Home » Hospitality Industry Trends » Chatbots, a Technological Advance in the Hospitality’s Customer Relationship Melanie Calabrese…
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Hoteliers, why do you have to go to the food hotel tech show ?
Amenitiz is exhibitor for the second edition of Food Hotel Tech! Of course, we couldn’t miss the first digital trade fair dedicated to the hotel and catering industry! The event…
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Sending emails to hotel guests: best practices
As mentioned a few weeks earlier in an article, customer data is an incredible lever for the hotelier to increase his live bookings. Today we are going to talk about…
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Hotel customer data: a strategic lever to increase direct bookings
Over the last few years, the OTA sector (Booking, Expedia…) has become more and more consolidated leading to less and less competition. This underlying trend is inexorably leading to an…
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How Do I Analyse the SEO of My Hotel’s Website?
In our article, How to analyze the SEO of my hotel’s website, we will come back to what SEO is and we will present different tools to establish an SEO…
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How do i contact influencers for my hotel ?
In our article Instagram Influencers and Your Hotel, we explained who these new communicators are and the role they can play in your hotel’s communication. Today, through this second part,…
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The impact of GDPR in the hotel sector – part 2
Despite last week’s (somewhat) gloomy picture, the GDPR will not put an end to hotel marketing actions or the maintenance of customer relationships. This necessary adaptation represents a real challenge…
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The impact of the GDPR in the hospitality sector
Table of Contents What is GDPR GDPR Regulation� is the new regulation in EU law on data protection and privacy. This was aimed to give control to citizens and residents…
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L’impact du GDPR dans le secteur hôtelier
Qu’est-ce que le GDPR ? Le GDPR, dit « Règlement Général sur la Protection des Données » est le nouveau règlement européen en matière de protection des données personnelles. Il…
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