Melanie Calabrese

Instagram has become an essential tool to effectively develop your digital communication strategy. If this social network still doesn’t speak to you, it’s a mobile application that allows to easily…

Does your hotel mainly attract business travelers? If your desire is to foster a clientele of long-term business travelers, it is important to understand who they are and what their…

Second part of our advice on digital strategy about Facebook for independent hotel. Last week, we explained how to create a Facebook page for your hotel. Now let’s dig deeper…

As a hotel owner, it is impossible today not to have a strong presence on social medias, especially on Facebook. Facebook is a great channel not only to acquire new…