Marketing

Digital Marketing is not enough, unless it is connected to Revenue Management. In hotels, I often see well-intended marketing investments that don’t actually increase revenue. A classic example? Spending budget…

Slower international travel and rising hotel competition could test the company’s growth narrative Oct 7, 2025 Airbnb’s strong quarterly earnings mask growing signs of weakness in travel demand. With international…

By aligning its marketing with the natural flow of the traveller’s journey, The Surin Phuket was able to strengthen its presence in a crowded market, reach more of the right…

Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more rooms when you need it most.

Royalton Resorts, with properties throughout Mexico and the Caribbean, had two simple and straightforward goals for Black Friday:

Hotels often rely on blanket discount codes to spark bookings, but these offers rarely resonate with high-value guests. Instead, they attract low-spending visitors who deliver minimal long-term revenue. Today’s travelers…

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Travel is not only about destinations but about experiences and an authentic connection with nature. This is the motto behind Marriott Bonvoy’s latest venture: Marriott Bonvoy Outdoors, a new digital…

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.