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Marketing

430 posts

Hotel marketing and distribution: direct booking, digital strategy, branding and guest acquisition for hospitality businesses.

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  • 2 min

Thoughtful Thursday: How to create and manage your Expedia Group promotions

  • Nashi Dasgupta
  • 4 December 2024
💸 Expedia Group surveys show discounts are the top motivator for booking travel. The STAAH tool lets property owners create and manage promotions, targeting high-value travellers, saving time, and increasing visibility on Expedia sites. Promotion types include single or multi-night discounts, same-day deals, early booking, members-only and mobile-only deals, with options for minimum or maximum stay lengths, and long-term promotions. STAAH integration is not yet available for large chains. 🛎️
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  • 1 min

Lough Erne Resort’s Thai Spa named Best Spa of the Year at the Local Women Magazine Business Awards 2024

  • Megan Carley
  • 3 December 2024
🏠 Lough Erne Resort's Thai Spa in Northern Ireland was awarded Best Spa of the Year at the Firmus Energy & Local Women Magazine Business Awards 2024. The award, a testament to the spa's management and team, was based on online reviews and mystery visits by a judging panel of local businesswomen. The announcement came during a ceremony at the Europa Hotel in Belfast with Deputy First Minister Emma Little-Pengelly in attendance. Spa Manager Stephanie Coogan acknowledged the team's dedication and the role of women in shaping NI businesses.
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  • 1 min

Merusaka Nusa Dua, Bali (Indonesia)

  • Hitesh Patel
  • 3 December 2024
📦 STAAH offers various products for hotel management: Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product is designed to improve hotel operations and guest experiences with distinct functions, accessible through dedicated links. Please note that the text provided does not contain specific data such as key facts, dates, locations, numbers, or statistical information. The summary is based on the general content and purpose of the services mentioned.
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  • 1 min

Acappella Suite Hotel (Malaysia):

  • Hitesh Patel
  • 3 December 2024
🏠 STAAH introduces a suite of products for hotel management, featuring Channel Manager, Booking Engine, Instantsite Website, Gift Voucher Engine, and Review Minder. Each product offers distinct functionalities aimed at enhancing the digital presence and operational efficiency of hotels. The Channel Manager helps in managing bookings across multiple platforms, while the Booking Engine allows for direct booking on the hotel's website. Instantsite Website facilitates the creation of a hotel website, the Gift Voucher Engine enables the sale of gift vouchers, and Review Minder assists in review management.
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  • 1 min

How to Choose the Best Channel Manager for a Hotel Business

  • Hotelogix Marketing
  • 28 November 2024
🏨 In November 2024, Hotelogix published an article on selecting the best channel managers for hotel businesses. The article aimed to guide hoteliers through optimizing their distribution strategy and increasing bookings with leading channel management software. No specific statistical data or numbers are provided in the text.
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How to Capture More from Every Guest with Upsells

  • Tony Loeb
  • 28 November 2024
📌 Strategic upselling of hotel amenities through digital retail approaches can increase revenue and build brand loyalty. Automated, personalized messaging enhances guest experiences from the start, offering tailored suggestions like room upgrades, early check-ins, and exclusive dining packages. Seamless digital interactions, such as mobile check-ins, bypass long queues. Upselling tiers range from essential room upgrades to premium private spa treatments. Implementing an upselling strategy involves selecting a tech partner, minimal integration, automated communication, and immediate revenue boosts per guest.
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  • 3 min

Some UX and UI best practices to drive up gift voucher uptake

  • Nashi Dasgupta
  • 26 November 2024
💸 STAAH Vouchers provides a customizable platform for hoteliers to increase revenue and guest loyalty through gift vouchers. Best practices include creating a dedicated pathway and landing page, localizing content, cross-channel promotion, secure checkout processes, and making redemption seamless with features like QR codes and integration with loyalty programs or PMS. Platforms like STAAH Vouchers enable hotels to easily incorporate gift vouchers into their sales strategy.
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  • 5 min

Small chains and independents ramp up their catering programs

  • Alicia Kelso
  • 26 November 2024
🍴 Restaurant catering has outpaced industry growth by 50%, with both large chains and independent establishments like Mario's Pizzeria and Porano augmenting their services. A report by Channel Media Group reveals 90% of businesses plan to cater from local restaurants during holidays. Killer Burger partnered with ezCater, presenting a "Killer Box" with 12 burgers, while Asian Box's catering, vital for profitability, returned to 2019 levels. Angry Chickz launched catering, seeing it as an opportunity for growth and brand loyalty. World Wrapps' early sales can reach $1,000-$5,000, significantly impacting ROI. Catering sales could increase by 30% with office occupancy rising from 33% to 50%.
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  • 1 min

London’s Aviary rooftop bar and restaurant unveils brand-new champagne brunch

  • Megan Carley
  • 26 November 2024
📅 Aviary, a London rooftop dining spot, introduced a new brunch menu featuring 2-3 course meals with dishes like Chickpea and Kale Salad and Roast Peterhead Cod. Esteemed chefs use seasonal ingredients and innovative techniques. The brunch pairs with a champagne menu offering Bollinger, Dom Pérignon, and Taittinger at half price. Aviary opened in 2016, offering striking London skyline views.
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  • 2 min

Give the gift of luxury with vouchers from Lough Erne Resort 

  • Megan Carley
  • 26 November 2024
🎄 Lough Erne Resort's Magic of Christmas Giveaway offers either a luxurious London shopping trip or £5,000 cash to a winner buying £100+ in vouchers. The prize includes a 3-night stay, 60-minute Thai Spa treatment, afternoon tea, dining at Catalina Restaurant, golf, and two Tag Heuer watches or the cash alternative. Vouchers range from £25 to £1,000, valid until April 2025, with each £100 purchase granting a giveaway entry plus a bonus £15 voucher.
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    View Post
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    The visibility game just got serious for hoteliers

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