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Marketing

423 posts

[[ 13 ]]

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  • 1 min

STAAH Weekly Hospitality Quiz: 22 November

  • Nashi Dasgupta
  • 21 November 2024
🏨 STAAH invites hotel industry professionals to join their Weekly Hotel Industry Quiz, aiming to keep participants informed and sharp on trends and knowledge. The quiz covers a range of topics, including luxury hotel brands and hotel software. Available on a weekly basis, participants can also access previous quizzes through the STAAH blog.
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  • 2 min

Why Marketing Should Never Be an Afterthought in Hospitality – Christine Morairty, Palisades Hospitality Group

  • Josiah Mackenzie
  • 21 November 2024
📢 Christine Morairty, VP of Brand + Marketing at Palisades Hospitality Group, underscores the importance of integrating marketing into the hospitality industry from the start, not as an afterthought. In the Nov. 21, 2024 podcast episode, she discusses global strategies and hyperlocal execution, the educational role in modern marketing, balancing brand building with results-driven tactics, operation team collaboration, and data-driven storytelling. Morairty emphasizes long-term audience loyalty and adapting marketing to market conditions, showcasing Sojern's support in the industry with over 10,000 hotel clients and a research report on revenue and guest relationships.
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  • 5 min

Hotel advertising that inspires guests and drives bookings

  • Maciej Czajka
  • 21 November 2024
🏨 Hotel advertising is crucial for establishing a brand and increasing bookings by using strategies like SEO, PPC, social media marketing, personalized emails, and chatbot technology. HiJiffy chatbots have helped hotels enhance customer loyalty, boost direct bookings, and reduce operational costs. Creative campaigns, seasonal offers, retargeting, wellness hotel promotions, and in-house upselling are effective in driving revenue and guest satisfaction. Over 2,100 hotels in 50+ countries use HiJiffy, seeing significant benefits.
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  • 3 min

Ready, Set, Book! Black Friday Tips to Keep Hotel Guests Clicking

  • Paige Lopez
  • 21 November 2024
🛒 Meininger Hotels and Numa utilize creative teaser campaigns and time-sensitive deals for Black Friday to drive direct bookings. Arcotel Camino's offer features a 20% discount, a 15% cash reward, and a distinctive price tag design. Fleming Hotels employs animated GIFs to enhance campaign engagement. Mansley Serviced Apartments extends their deals for an extra 24 hours, capitalizing on last-minute bookings. Strikethrough pricing on websites emphasizes the savings, encouraging bookings. These tactics are recommended in the Black Friday Playbook, which offers insights and tips from 2023 campaigns.
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  • 4 min

This Denver restaurant takes its entire staff to Italy each year

  • Kevin Gray
  • 18 November 2024
🗒 Barolo Grill in Denver, established in 1992, has been taking its entire staff on educational trips to Italy annually since 1995. The restaurant, which closes for about 10 days each July for these trips, has seen benefits such as high staff retention, with employees staying for 13-18 years, and repeat guests. Barolo Grill's sommeliers received the Michelin Colorado Sommelier Award in 2023 and a Wine Spectator Grand Award in 2024. Owner Ryan Fletter, who joined the first trip in 1995, bought the restaurant in 2015. The menu is inspired by these Italian trips, featuring dishes like Castelmagno cheesecake and Agnolotti del Plin with local ingredients.
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  • 1 min

Bertie’s at The Stafford London Launches this November

  • Megan Carley
  • 18 November 2024
🍕 Bertie’s launches at The Stafford London, St. James’s in Blue Ball Yard. Collaboration with Chef Anshu Anghotra from The Gelato Kitchen, offering fresh smoothies, juices, hot drinks, crêpes, dosas, artisan gelato, and seasonal specials. Key offerings include Blue Spirulina & Ashwaganda smoothies with optional Pouri supplements, Freshly Squeezed Orange Juice, and homemade crêpes with toppings like Sorrento Lemon & Sugar. Seasonal special Mulled Wine for the festive season. Available for takeaway, open weekdays from 8am to 6pm, weekends 10am to 4pm, starting 4 November 2024.
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  • 2 min

Celebrate the festive season at Hovarda Canary Wharf with exquisite Christmas menus

  • Megan Carley
  • 18 November 2024
🎄 Hovarda in Canary Wharf, known for Greek and Turkish cuisine, announces Christmas Set Menus from late November through December, starting at £100 per person. Gourmet offerings include Hummus, Tarama, Tuna Tartare, Beef Fillet with foie gras and truffle, Vegan Moussaka, and desserts like Tahini Tiramisu. Accommodations include semi-private areas for up to 25-30 guests, with live DJ sets and music nightly. Bookings at www.canarywharf.hovarda.london.
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  • 2 min

Kent chef to serve spectacular £350 20-course tasting menu

  • Megan Carley
  • 18 November 2024
🍴 In December, Dev Biswal, chef at The Cook’s Tale in Canterbury, Kent, serves a 20-course tasting menu for £350/person. Available for pairs only, the dining experience includes wine pairing for an additional £100/person, and requires a 3-day advance order. The 2.5-3 hour meal features items like White Truffle Khandvi and 24-carat Gold Gulab Jamun. Biswal will also guide a culinary trip to Odisha, India in January. Details at thecooksadventures.com.
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Cisco, MGM Resorts International Sign Multi-Year Agreement

  • Tony Loeb
  • 18 November 2024
🍴 Wonder is acquiring Grubhub, integrating both platforms with a $650 million deal including $500 million in senior notes and $150 million cash, expected to close by Q1 2025. Wonder, founded by former Walmart U.S. eCommerce CEO Marc Lore, has raised an additional $250 million in capital. The company features Multi-Restaurant Ordering from 30+ restaurants and has 28 locations in the Northeastern U.S. Grubhub, with over 375,000 merchants and 200,000 delivery partners, covers most of the U.S. population and offers a loyalty program, campus, and corporate services.
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  • 1 min

Hotel POS System Integrations- PMS, CRM, and Payment Gateways

  • Debiprasad Sarangi
  • 13 November 2024
💾 Prabhash Bhatnagar authored a post on July 31, 2017, discussing management responsibilities in hotel operations, highlighting the point of sale (POS) as a key source of additional income.
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