Marketing

🏨 Parts and Labor Design and Blue Flag Capital renovated the 45,000 square-foot Beachside Hotel on Nantucket, originally built in the 1960s. Focused on interior redesign, the hotel now includes guestrooms, a gym, restaurant, bar, meeting space, and a game room. The design targets a family-friendly atmosphere with a crafted, nostalgic feel using a palette of terracotta, cream, dark greens, and natural wood. Custom furniture and fixtures were designed by Jay Edward Group, Light Annex, and Majestic Mirror & Frame, inspired by the 1960s and 1970s local craft movement. The renovation aimed to be approachable and fun while evoking childhood memories, such as those from the movie "The Sandlot.

🏖️ The View Agadir in Morocco welcomes families this holiday season, offering direct flights from Paris, London, Frankfurt, Amsterdam, and Copenhagen. Agadir features a mild winter climate with 20–22°C temperatures. Michelin-starred chef Francesco Franzene oversees Le Sensya, serving Italian and Mediterranean cuisine. The resort includes family-friendly amenities, a Family Yoga and Wellness program, a Kid’s View for children's activities, and guided excursions for exploring Agadir's natural and cultural attractions.

👤 A former concierge from the Beverly Wilshire in Beverly Hills moved into concierge technology about 20 years ago. The tech aims to enhance, not replace, the concierge's role, providing tools for better guest service. A New York hotel concierge, initially reluctant to adopt the new technology, became an advocate after personal assistance. The article highlights the irreplaceable value of the human touch in concierge services, the anticipation of guests' needs, and the integration of AI as a complementary tool, not a replacement.

🏨 Discover effective hotel sales strategies to boost your revenue, as shared on Hotelogix Blog. Dive into the best practices for attracting more guests and maximizing profits today!

📚 Meliá White House, a part of Meliá Hotels International situated in London, has partnered with writer Emily Rhodes to create a "Reader's Retreat" suite for The Level guests. The suite, located in a 1930s Grade II listed building, offers complimentary services like breakfast and access to The Level Lounge. The Level guests may request a curated selection of books reflecting the essence of Meliá White House. The hotel underwent a £40 million renovation last year. On November 20th, the hotel will host a Supper Club at Arado Restaurant with Emily Rhodes, priced at £60 per person. The Reader's Retreat is available for bookings starting November.

📌 Digital marketing agency Found, specializing in travel and hospitality, partners with Edyn to increase the digital organic presence of its aparthotel brand, Locke. The collaboration, announced as a six-figure deal, aims to drive growth in vibrant European cities, including a recent opening in Lisbon and a planned launch in Paris for early 2025. Found will leverage a £1 million investment in audience insight technology to enhance Locke's SEO and PR, building on its portfolio that includes Hand Picked Hotels and The Hoxton.

☕ Barista Tech, launched by HTG (affiliated with Taylor UK and Hubbard Systems), simplifies the selection of coffee machines for businesses by offering on-site consultations and personalized recommendations from a wide range of brands like Synesso, La Marzocco, Schaerer. They cater to various budgets from £4,000 to £40,000 and offer complete coffee solutions including sales, service, maintenance, beans, cups, and accessories. Pete Gray, the managing director, emphasizes their full-service approach from enquiry to ongoing support. Prices for espresso machines start at £1,950+VAT.

🏨 Independent hotels can enhance guest loyalty by personalizing rewards, offering unique experiences beyond discounts, simplifying point earning, leveraging technology for engagement, rewarding direct bookings, and utilizing referrals and social proof. Regularly tracking and adapting the program based on feedback ensures its effectiveness. This strategy aims to reduce customer acquisition costs and increase repeat bookings, fostering long-term profitability.

🌟 Villa Sassa entices with a direct booking Layer offering 25% off room rates, breakfast, and a free shuttle. Hôtel de Seine appeals to American guests with a Thanksgiving greeting, while Ohla Eixample captures the Halloween spirit with themed discounts. Camelback Resort promotes family-friendly activities for fall getaways. La Maison Champs Elysées supports breast cancer research in October, donating 1€ per cocktail/mocktail sold. These strategies enhance direct bookings and revenue during the fall season.