Marketing

🎼 Visit Oslo, in 2024, reintroduces Halfdan, the character from the 2024 anti-tourism campaign, in a Christmas musical titled *It’s Totally Even a City*. Now in 2026, Halfdan, portrayed by Bendik Aunan, laments Oslo’s winter quirks, while a choir and children’s troupe add musical charm. The original film garnered 15 million views swiftly, topping 2024's creative campaign list. Visit Oslo’s strategy, crafted by NewsLab and director August Jorfald, aims to make winter appealing.

📱 In early October 2026 at Ambiente Sedona, Arizona, several inquiries were made about a fictitious social media challenge offering thousands or even millions for staying a month without leaving the resort. The staff received multiple calls, including one from a South Korean travel agent. Property owner Jennifer May reported previous issues with AI-generated videos misrepresenting her resort.

📑 A 47-night minimum stay was set in a central system but failed to reach one channel. Channel managers for serviced apartments synchronize rates and availability across various booking channels, supporting durations from nightly up to monthly stays. Different channel types, such as OTAs and corporate platforms, have specific billing models and stay lengths, e.g., corporate platforms favor 30-180 nights. For serviced apartments, integrating GDS and TMC connectivity is crucial to tap into untapped revenue streams.

📲 Meta has released a comprehensive creator manual online. Key insights include: aligning creators with brands can triple conversion rates, and 45% of creator spending is wasted due to brand visibility issues. Partnership ads reach 63% untouched audiences and drive 30% more conversions. Less than 2% of audiences overlap between paid and organic teams. L'Oréal uses a tiered measurement system for creators, and over-relying on discount codes undervalues creator contributions.

📈 Feels like forever that I've wanted to estimate the influence of marketing channels on buyers. Thanks to three advances: 1) Clickstream data; 2) Faster and accurate web crawling; 3) Improved inference from LLMs, we're close to finding out. Using SparkToro's clickstream panel and data from platforms like YouTube and Reddit, we've analyzed the "Cozy Fantasy Book" audience. Comparisons with B2B audiences look promising. This might be integrated into the product in the coming weeks.

Here's the factual summary in the given style: ```html 📈 Airbnb recorded 533 million nights and seats in 2025, an 8% increase, across over 9 million active listings. Six channel management tools evaluated: RateGain excels in rate accuracy; Guesty offers a broad operations suite; Hostaway focuses on automation; Lodgify on direct-booking websites; SiteMinder on hotel channel breadth; Little Hotelier on ease for small teams. RateGain processes 2.3 billion+ updates annually at 99.9% uptime, reducing overbooking risks for properties with room-type inventory. ```

📖 Oct 9, 2026, Zurich: Google Maps now excludes hotel rates unless a direct feed exists. Out of 17 hotels in Zurich, Bern, Vienna, Munich, and Lisbon, 6 showed no direct price, relying on resellers like Booking.com. Hotel Wellenberg’s lowest rate was CHF 215 via EaseMyTrip. Rössli and Boutique Hotel Kugel retained their prices, CHF 171 and CHF 92, respectively. Hotels should connect a price feed via Google Ads to maintain visibility.

📧 Hotels are preparing for Black Friday and Cyber Monday promotions. 📅 With major email providers like Gmail and Yahoo tightening enforcement, the focus is on ensuring emails reach inboxes, not spam folders. Cendyn, a hospitality tech firm, offers a checklist to optimize email campaigns—covering sender reputation, audience engagement, and campaign timing. The goal? Maximize reach and direct bookings. 🌍 Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually in hotel revenue.

🌍 Visit Sweden launched The Introvert Travel Agency for those seeking quiet travel. A YouGov study found 67% prefer destinations where social interaction is optional. The agency is online and will have pop-ups in Berlin (14–17 October), Paris (21–24 October), and London (28–31 October). The campaign promotes personal space and follows the Swedish Prescription, which markets Sweden's slower pace as beneficial for well-being.

📖 Over the past year (as of September 2026), 79.2% of guests signed up for the Club during booking. The system introduces a real-time extranet feature for managing member tiers and details. Data shows loyalty members book twice as often and generate 2.8 times more revenue. 9.4% of Club bookings came from metasearch engines, mainly through Google Hotel Ads. The tier-based upselling conversion rate reached 3.1% among Club members, offering significant potential for revenue growth.