Pritesh Patel Ends Franchise Agreement with Wyndham for Super 8 in Chariton, Iowa, Citing Lack of Value
📈 Pritesh Patel, in 2024, scrutinized his family's franchise agreement for their Super 8 motel in Chariton, Iowa, a town of 4,000. Since 2005, the Patel family paid Wyndham approximately 10% of revenue in fees for royalties, marketing, and technology. Patel, after working at PwC, assessed the benefits and found the brand lacking in value, realizing the reservation system could be replaced with accessible software. The agreement's territorial protection was also in question.
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