10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why the CRS Is Fast Becoming the Central Hub of Hotel Distribution Strategy

  • Lou Rondy
  • 1 August 2023
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by D-edge. Click here to read the original article

One of the most important decisions in revenue management strategy is determining which software will be the hotel’s lead, or master, distribution system, acting as the central repository and source of truth for room rates and inventory. Traditionally, the PMS has filled this role, but in recent years its limitations have become increasingly apparent. 

When the PMS was conceived in the 1980s, there was no internet. Distribution was a relatively simple process, and the PMS sufficed. Since then, online and offline distribution channels have proliferated, and the PMS has been unable to keep pace. 

Don’t get us wrong, we love our PMS partners, but the PMS was built to manage operations, not distribution. As a distribution platform, it can be slow and inefficient, constrained by limited features and connectivity issues. This is especially true for operators of multi-property hotel groups that use legacy PMS platforms, although there has been some progress with newer, cloud-based platforms. 

Meanwhile, the CRS (central reservations system) was purpose-built for managing distribution, providing hotels with greater flexibility, reach, connectivity, and control over reservations and revenue across the distribution network. 

Perhaps it’s no surprise, then, that 89 percent of large hotel chains have shifted to a CRS-centric strategy, according to h2c’s 2022 Global Hospitality Distribution Study. Meanwhile, however, 33 percent of medium-sized hotel chains and 58 percent of small hotel chains still use the PMS as the lead distribution system. While the study focused on hotel groups, we can assume that the number is even higher for independent hotels.

Beyond CDPs: The Rise Of AI-Driven Customer Intelligence | AdExchanger
Trending
Beyond CDPs: The Rise Of AI-Driven Customer Intelligence | AdExchanger

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • D-edge
You should like too
View Post
  • Categorizing...

The next generation of travel in Asia: Trust, experience and the coming AI wave

  • By Yeoh Siew Hoon - WiT
  • 13 October 2025
View Post
  • Categorizing...

Where are they now? Catching up with the Hot 25 Travel Startups for 2022

  • By Mileva Sapic
  • 13 October 2025
View Post
  • Categorizing...

Walkway secures $1.65M in pre-seed funding

  • By Abby Crotty
  • 13 October 2025
View Post
  • Categorizing...

Expedia Group expands its AI-powered B2B travel toolkit

  • Automatic
  • 13 October 2025
View Post
  • Categorizing...

Hotel loyalty schemes are now the cheapest way to book

  • Automatic
  • 6 October 2025
View Post
  • Categorizing...

Sabre launches AI-ready APIs

  • Travel Weekly Group Ltd
  • 1 October 2025
View Post
  • Categorizing...

Guest Post: Influencers are ‘perfectly’…

  • Travel Weekly Group Ltd
  • 1 October 2025
View Post
  • Categorizing...

DoorDash launches its own fleet of delivery robots, smart hardware, and more

  • Joanna Fantozzi
  • 30 September 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • THE RITZ-CARLTON MALDIVES, FARI ISLANDS PRESENTS LIU BOLIN WITH MAISON RUINART
    • 13 October 2025
  • RHUBARB HOSPITALITY APPOINTED TO ELEVATE LEADING NOTTINGHAM VENUES
    • 13 October 2025
  • Casano’s Pizza Parlor brings a classic New Jersey feel to modern suburbia
    • 13 October 2025
  • Rosewood Hotel Group just launched a rebrand and their new website is actually worth looking at. New visual identity (green color scheme, refreshed logo) and a rebuilt site where you can book… | Nicolas Vorsteher
    • 13 October 2025
  • Rocco Forte Hotels names new general managers across Europe
    • 13 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.