From citizenM to PUBLIC to Accor: Examples of How Branding Can Create Connections and Amplify Every Aspect of Hospitality – Maurice Ajanaku

With extensive experience in strategic and creative marketing, Maurice Ajanaku specializes in crafting compelling brand narratives and executing innovative strategies that resonate. In this episode, we explore the essence of what makes a strong brand and how it transcends beyond mere logos to encompass every aspect of your hospitality business. 

What You’ll Learn:

• The True Meaning of Branding: Discover why branding is more than just a logo and how it represents the personality and values of your business.
• Creating Emotional Connections: Learn how to make your brand resonate on a personal level and foster emotional connections with customers.
• The Power of Human Touch: Understand the importance of humanizing your product and the way you communicate with your audience.
• Case Study Insights: Gain knowledge from the “Citizens of the Bowery” campaign and how citizenM successfully integrated into a local community by highlighting its residents.
• Service Culture in Hospitality: Maurice discusses the significance of service culture and how it’s essential for a memorable guest experience.
• Listening vs. Interviewing: Learn the subtle art of listening to your customers and employees to understand and improve your brand experience.

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands