Tech, Talent & Strategy: What One of Hospitality’s Hottest New Companies Is Doing Now to Innovate – Ed Skapinok, Appellation

Ed Skapinok, Chief Commercial Officer at Appellation, has joined us before to talk about culinary-forward luxury hospitality and reimagining hospitality through technology. In this episode, we explore the rapid developments and strategic decisions shaping Appellation into a standout name in the hospitality industry.

Listeners will gain insights into:

• Appellation’s Expansion: Learn about the brand’s growth through new construction and acquisitions.
• Technology and Personalization: Discover how Appellation is leveraging technology to enhance guest experiences and how their new website will serve as a dynamic interface for personalization.
• Commercial Strategy: Understand the role of commercial strategy in overseeing sales, marketing, revenue, and technology – and how it’s evolving to empower staff to deliver exceptional service.
• Cohesion in Tech Stack: Find out about Appellation’s approach to reducing the number of technology systems used, increasing efficiency, improving staff experience and guest service.
• Talent Acquisition and Roles: Hear about the new roles and titles at Appellation, such as the Director of Commerce, and how they’re attracting top talent.
• Guest Experience: Get a glimpse into how Appellation is personalizing the guest journey from the moment they interact with the brand online.
• AI and Data Activation: Learn about AI’s potential in hospitality to uncover new guest preferences and create tailored experiences.

Whether you’re a hospitality professional or enthusiast, this episode offers a wealth of knowledge on innovation, strategy, and the future of guest experiences. 

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands