Make Life Easier This Week: How To Use AI As a Hotelier – Peter Fabor

Peter Fabor is the CEO of surfoffice.com and a hotel technologist and entrepreneur. In this episode, we break down the high-level concepts of AI and bring them into the practical realm of the hospitality industry. Whether you’re a hotel general manager, a marketer, or someone involved in hotel operations, this episode is packed with insights on how AI can streamline your work, enhance guest experiences, and give you a competitive edge.

Listeners will learn about:

• The concept of a custom GPT and how it can be used to quickly analyze extensive data, such as annual reports from publicly traded companies. (Post here on how Peter did this.)
• The surprising insights Peter discovered by using AI to analyze hospitality trends and strategies, including the adoption of co-working spaces by hotels.
• How AI can assist in speeding up responses to guest reviews and conducting competitive analysis by summarizing hundreds of reviews in seconds.
• Practical applications of AI in hotel operations, from identifying the most productive housekeeping staff to improving Wi-Fi services based on guest feedback.
• The potential for AI to solve everyday problems in the hospitality industry and how hotel leaders can encourage their teams to leverage AI for various operational tasks.

Tune in to explore how AI can transform the way you work today and in the days ahead.

This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands