The hotel marketing funnel offers a roadmap for understanding a potential guest’s journey from dreaming about travel to booking a stay at your hotel, broken down into four key stages: Discovery, Planning, Booking, and the Guest Experience. This framework can guide you on how to attract and convert travelers at each phase effectively.
Within this framework, numerous marketing channels and tactics exist to capture interest and strategically position your hotel. These tools enhance your brand’s visibility and create tangible value for your properties in a competitive market.
However, the evolving behaviors of today’s travelers add complexity to navigating this process. Adapting to how consumers now research and book travel requires a strategic approach. Facing a myriad of consumer touchpoints, piecing together a cohesive strategy can seem daunting.
You need a strategy that identifies various traveler segments and communicates a personally engaging message at every step of their journey. Whether these travelers are embracing remote work, prioritizing their values in how they spend, or making spontaneous travel decisions, leveraging data-driven insights allows you to effectively tap into this demand.
