A new report that catalogs the transformative impact of every technology solution in the hotel industry has been released by Abode Worldwide, the hospitality technology public relations specialist.
Abode’s inaugural Hotel Tech Index details for the first time the constellation of software solutions helping to transform hotel operations and the guest experience worldwide.
Following the agency’s successful launch of the Abode Worldwide Short-Term Rental Tech Index and Multifamily Tech Index earlier this year, the Hotel Tech Index hopes to be an “invaluable” guide to anyone working in the hotel industry, whether as a tech provider, property manager, asset manager, investor or owner.
The guide, covering more than 390 tools and platforms, covers every business area from the booking process, revenue & channel management and marketing to the guest experience, operations and digital guides.
It also features a ‘Ones to Watch’ section, highlighting the standout platforms making waves in an industry already renowned for aggressive tech adoption.
Thanks to the impact of AI and the way it will exploit data and initiate huge advances in online search, the industry is anticipating a revolution in personalization and the way guests shop for travel and accommodation.
And while, in the past, adoption of technology in the hotel industry has been dominated by major international hospitality groups, a growing number of independent owner-operators are increasingly leveraging technology to carve out niches with unique propositions, emphasizing the importance of experiences for guests.
Jessica Gillingham, CEO of Abode Worldwide, said: “Our Hotel Tech Index has been meticulously developed over several years. We believe it will be an invaluable asset to everyone in the industry, including investors, hotel managers, operators, and technology providers seeking opportunities to collaborate and invest.
“The report demonstrates how the hotel industry has become so technologically advanced that it often takes more than a dozen tech companies to make a stay happen, and the winners are the guests.
“Hotels making the most of these tools are helping to define hospitality for the modern age,” she said.
“The result is that the guest experience is unrecognisable compared with 20 years ago.
“The excitement and thrill of a hotel stay now begins well before the guest has even stepped out of their home. These days, a hotel is less a place than an experience, and it’s technology that is making that possible.”
