India’s leading airline, IndiGo, has reached an agreement with travel technology leader Amadeus to provide travel sellers in India and around the world with access to the airline’s NDC content via the Amadeus Travel Platform.
The airline, which will carry more than 110 million passengers in 2024 and has growth ambitions backed by one of the largest aircraft order books in the industry, will strengthen its competitive edge through access to new markets and customer segments, through Amadeus’ 96% global market coverage of NDC-ready travel sellers across the globe.
With the Amadeus NDC capabilities and the integration with the airline’s IT systems powered by Navitaire, IndiGo is able to build dynamically price-tailored offers and expose them to customers – boosting ancillary sales and optimising the customer experience, regardless of which sales channel they choose quickly and efficiently.
Indigo is already live with NDC booking and servicing capabilities in UAE and Singapore with other markets to follow.
Pieter Elbers, chief executive officer of IndiGo, said: “IndiGo celebrated its 18th anniversary this year and introduced exciting new products, including IndiGoStretch, and IndiGo BluChip.
“This is a part of our strategy ‘Towards New Heights and across New Frontiers’ to address the evolving needs of the travelers.
“This agreement with Amadeus will enable us to take our Distribution Strategy to the next level and provide travelers, with our exciting new products, on an even greater scale, in India and around the world.
“Amadeus has built a deep integration into the ecosystem of travel sellers around the world, and this will enable IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers,” he said.
“Over the course of 18 years, IndiGo has revolutionised and democratised air travel in India and this agreement marks yet another important milestone in our journey to redefine air travel.”
Decius Valmorbida, president, travel of Amadeus, said: “We look forward to working with IndiGo to simplify its distribution strategy and take advantage of new technology standards.
“Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines which puts us in a unique position to drive NDC forward.
“Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”
