10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Why Most Hotel Websites Aren’t Doing Their Brands Justice

  • Alba Navarro
  • 21 October 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by SHR blog. Click here to read the original article

image

In today’s digital-first world, your hotel’s website is more than an online brochure. It’s the first touchpoint, a revenue driver and a stage for your brand. Yet, too many hotel websites are failing to live up to that potential.

Here’s the truth: most hotel websites have a digital blind spot. They look nice on the surface but fall short in delivering what matters – engagement, accessibility and a seamless user experience that mirrors the brand.

So, why are so many hotel websites missing the mark?

1. Lack of Accessibility

The stats are eye-opening. In the U.S., 20% of the population has a disability that affects their internet usage. That’s one in five potential guests. If your website isn’t accessible, you’re leaving that market on the table.

But accessibility isn’t just a legal checkbox. It’s a brand choice. Making your website accessible shows that your hotel is inclusive, and that can set you apart in a competitive market. Plus, accessibility improvements boost SEO, increasing visibility and bringing in more direct traffic.

2. Misalignment with Guest Expectations

Hotel websites are the virtual front door. Yet, many are slow, hard to navigate or lack a smooth mobile experience. Today’s guests don’t just browse from desktops. They’re using mobiles, and expecting a smooth, immersive experience that represents your brand.

Trending
Aimbridge adds president of select service division

Your website should: 

– Load fast – Guests won’t stick around for slow pages.

– Be mobile-friendly – Bookings from phones are climbing, so your site must adapt seamlessly.
– Deliver the brand experience – Guests should feel connected to your property before they even book.

3. A “Set It and Forget It” Mindset

Unlike static brochures, websites must evolve. Technology, guest expectations and even regulations are constantly shifting. Treat your website as a dynamic asset – something that adapts, grows and evolves with your brand.

Amazon’s approach is instructive. They don’t make sweeping changes overnight; they make continuous, small improvements. Hotels should do the same. Think of your website as a service – not a one-time investment. Continually adjust, optimize and improve.

The Bottom Line

Most hotel websites aren’t just websites – they’re untapped brand opportunities. They can be profit engines, delivering direct bookings, building loyalty and strengthening brand equity. But, that only happens if they’re designed and maintained with intention.

Your website isn’t just about showcasing rooms. It’s about creating an experience that begins the moment a guest clicks on your homepage.

[embedded content]

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • TOP NEWS

#luxuryhospitality #guestexperience #globalluxury #hospitalityleadership #culturalstrategy #luxurydesign #brandequity | Oliver Corrin | 19 comments

  • Oliver Corrin
  • 27 August 2025
View Post
  • TOP NEWS

Eleven Madison Park is serving meat again — what that says about veganism

  • Bret Thorn
  • 27 August 2025
View Post
  • TOP NEWS

Tory McPhail joins John Currence’s City Grocery Restaurant Group as corporate executive chef

  • Bret Thorn
  • 26 August 2025
View Post
  • TOP NEWS

Hospitality America Hosts PEACH Con 2025

  • LODGING Staff
  • 26 August 2025
View Post
  • TOP NEWS

Four Pillars of Modern Hospitality Excellence

  • Nah-Dja Tien
  • 26 August 2025
View Post
  • TOP NEWS

Jet Tila discusses Chino-Latino cooking

  • Bret Thorn
  • 26 August 2025
View Post
  • TOP NEWS

Market, Menu, and Foodservice Trends in APAC and Beyond – EYSY

  • YiTyng.Sin@informa.com
  • 25 August 2025
View Post
  • TOP NEWS

Islyn Studio combines raw and refined materials in Miami Beach restaurant

  • Dan Howarth
  • 23 August 2025
Sponsored Posts
  • 2025 SOCIETIES Quaterly 3

    View Post
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • AI agents and direct bookings: A hotelier's dream? | Arlen Ritchie posted on the topic | LinkedIn
    • 27 August 2025
  • 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐡𝐨𝐭𝐞𝐥𝐬: 𝐘𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐢𝐬𝐧'𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦. Had a GM call me last week, frustrated about Booking. com taking 23% commission on every… | Eduard Ruppel 爱德华 | 44 comments
    • 27 August 2025
  • Recreation at Moxy NYC Downtown Completes Redesign
    • 27 August 2025
  • Braemar Hotels & Resorts Initiates Sale Process
    • 27 August 2025
  • Why CDPs are the Backbone of Hospitality AI
    • 27 August 2025
Sponsors
  • 2025 SOCIETIES Quaterly 3
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.