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Marriott plans outdoor hospitality brand

  • Automatic
  • 13 December 2024
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

The company is acquiring a hospitality company that specializes in rural cabins as the hotel giant lays plans for an outdoor-focused lodging collection

Dec 13, 2024

Marriott is acquiring Postcard Cabins, which has more than 1,200 units across the US, according to a statement Thursday. Marriott also entered a long-term franchise agreement with Trailborn, an operator of boutique hotels near the Grand Canyon and other US destinations.

Key takeaways

  • With guests increasingly looking to trade the pace of modern life for the serenity of nature, Postcard Cabins offers an attractive addition to Marriott’s portfolio;
  • The move aligns with the hotel giant’s broader strategy of expanding its accommodation offerings in awe-inspiring destinations;
  • Postcard Cabins will continue to focus on providing transformative experiences, helping guests slow down and embrace the outdoors in comfort.

Get the full story at Marriott

Please click here to access the full original article.

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