Hotel technology and services firm, Cendy, has made two new additions to its C-suite team.
Nicki Graham has been named as the new chief marketing officer, having been the senior vice president global marketing previously.
She will lead the global marketing team and positioning of Cendyn as it further consolidates its product portfolio.
Graham will continue to head the marketing, communications, and business development teams globally with a focus on driving continued growth and brand awareness for the brand.
Prior to joining Cendyn in 2017, Graham ran international PR camapigns for clients within agencies at IPG and WPP.
Ricky Castoldi has been promoted to chief sales officer (CSO) following five years at the company as senior vice president sales – Americas.
Castoldi – who was previously at Pegasus, which was acquired by Cendyn in 2021, and the likes of Duetto and eRevMax – will play a pivotal role in leading the global sales team to drive continued growth at Cendyn.
“Ricky and Nicki are great additions to our C-Suite team as we transition to our next phase of growth and global development,” said Jack Blaha, CEO of Cendyn.
“Their extensive experience with Cendyn and the hospitality technology industry, combined with their proven leadership track record, will play a vital role in propelling our company forward.
“Now, with a more diverse leadership team, Cendyn is in a position to further innovate and expand, helping hoteliers grow through world-class technology.”
Graham said: “It’s an honor to be invited to join the C-Suite team and be one of the now four women at the helm of a growing global technology company.
“Following the acquisitions and repositioning in the market, we have an exciting opportunity to make a real difference for hoteliers worldwide.
Castoldi added: “Cendyn’s integrated set of solutions offers huge value to our customers in driving revenue, maximizing profitability, and creating deeper connections with guests.
“I’ve seen the commercial success enjoyed by hotels as they advance their digital guest interactions and drive more revenue for their business.
He said: “I’m looking forward to further contributing to a company with such a strong reputation for innovation and excellence in the hospitality software and services industry.”
