Orée Boulangeries is elevating the coffee experience with the launch of Loutsa, a premium coffee brand that reflects the brand’s dedication to quality and craftsmanship.
This exciting new addition will transform the coffee offering across all Orée locations, enhancing the in-store experience while educating customers on the art of exceptional coffee.
Orée Boulangeries is installing new shelving and baskets in all stores to showcase Loutsa coffee bags, making it easy for customers to purchase and enjoy their favourite blends at home. A targeted social media campaign will be launched to introduce customers to Loutsa and highlight its unique qualities.
Retail coffee marks the start of Orée’s new retail range, which will be introduced over spring and will include items such as Loutsa ground coffee, coffee beans, granola and chocolates.
To further enhance awareness, Orée will collaborate with French influencers based in London, who will be gifted Loutsa coffee to share their experiences and promote the brand.
A dedicated coffee training centre will also be established in Kensington, providing in-depth training for Orée store teams ensuring all staff have expert coffee knowledge and skills.
The introduction of Loutsa underscores Orée’s commitment to offering an elevated coffee experience that matches its renowned artisanal pastries and breads.
By investing in top-tier coffee training, retail presence, and customer education, Orée is redefining its coffee culture and setting a new benchmark for excellence.
For more, please visit: https://oree.co.uk/
