Dida appoints Florian Blois to strengthen partnerships with Destination Marketing Organisations globally
- Florian Blois joins Dida as Strategic Partnerships Director to lead global strategic collaborations with DMOs, hotel partners airlines and tour & activity
Dida, formerly known as DidaTravel a global travel distribution company, has appointed Florian Blois as strategic partnerships director.
Blois brings extensive industry experience in strategic partnerships, destination marketing, and business development.
Before joining Dida, he held various management roles at HBX Group (formerly Hotelbeds) for eight years, including senior regional manager – destination development & marketing, where he managed global partnerships and led strategic marketing campaigns for DMOs across EMEA and APAC.
In his new role, Blois will lead global partnerships, focusing on DMOs, international hotel chains, airlines, and tour & activity providers to drive business growth through strategic collaborations and innovative marketing initiatives.
Reporting directly to Dida’s CMO, Gareth Matthews, he will work to develop and execute personalised marketing and sales strategies that further elevate Dida’s partners across its global platforms and distribution channels.
The company that already holds the leading position in the outbound B2B chinese market and is a leader across APAC source markets has grown significantly over recent years.
It has been increasing its outbound and inbound business for Middle Eastern, European and Americas source markets and destinations.
Gareth Matthews, CMO at Dida, said: “Florian’s deep expertise and relationships in destination marketing, strategic partnerships, and B2B sales makes him a fantastic addition to the team.
“His ability to foster high-value collaborations and drive data-driven marketing strategies will be instrumental in strengthening our partner network and further expanding Dida’s global reach.”
Blois said: “I’m very excited to be joining Dida at this pivotal time for the company.
“The whole industry has witnessed Dida’s fast growth over the last few years, and the strong partnerships it has developed with key players across the sector open up a wide range of opportunities to elevate those partnerships even further.”
Florian’s appointment reinforces Dida’s commitment to innovation and strategic growth, ensuring its partners continue to thrive in an evolving travel landscape.
