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Germany: Urban lifestyle brand Ruby Group is set to debut in Berlin in Q1 2028 with a hotel developed in partnership with real estate investment firm Empira Group.
The project marks the first Ruby property signed since the brand was acquired by IHG Hotels & Resorts in February.
The hotel will be located in the long-vacant Ku’damm Eck building on Kurfürstendamm Boulevard and will offer 375 rooms across 11 floors, as well as a rooftop terrace with panoramic views.
Julian Mörs, senior director of development at Ruby Group, said: “Berlin has been a key destination on our expansion roadmap, and we are thrilled to finally bring Ruby to the heart of the city. Kurfürstendamm is the perfect location for our Lean Luxury approach – rich in history, culture, and vibrant city life. With this project, we’re not only adding another exciting destination to our portfolio, but we’re also breathing new life into an iconic space that has been vacant for too long.”
Marcus Bartenstein, CEO of Empira Group, added: “With this project, we are unlocking the true potential of an exceptional location at the heart of Berlin. Together with The Ruby Group, we are creating a destination that will combine architectural heritage with contemporary hospitality – and contribute to the continued revitalization of Kurfürstendamm as one of Europe’s most vibrant boulevards.”
Karin Sheppard, senior vice president and managing director for Europe at IHG, said: “We are delighted to announce this Ruby hotel signing in Berlin together with The Ruby Group. This latest signing is strong reinforcement of the brand’s success in strategic city centre locations.”
