On June 12th, 2025, Fernando Vives will take the stage at the 30th edition of the Hospitality Operator Forum, bringing with him more than 25 years of embedded experience in the hospitality sector. Recognized as a hospitality liver, Vives has made revenue management not just a profession, but part of his DNA. As Chief Commercial Officer of NH Hotel Group, now part of Minor Hotels, he continues to think through the way operators should think about profitability, leadership, and growth.
Join our ecosystem and attend the event on June 12th at the InterContinental Paris le Grand.
Both a serial entrepreneur and intrapreneur, Vives is known for building high-performance commercial teams and redefining the strategic role of revenue. His upcoming participation in the Hospitality Operator Forum, underscores his long-standing commitment to sharing expertise and empowering industry peers through public speaking, thought leadership, and action-driven dialogue.
Revenue as culture
For Vives, revenue management is no longer a technical domain reserved for data analysts—it’s a strategic mindset that must permeate every level of an organization.
“Revenue Management is no longer just about algorithms and forecasts. It’s about creating a culture that knows how to make smarter decisions, faster,” he affirms.
He calls for a systemic approach where revenue intelligence becomes central to day-to-day decision-making. By embedding commercial thinking into the organizational fabric, Vives argues, hospitality leaders can move from reactive tactics to proactive, value-driven strategies.
Topline as a profitability lever
One of his core messages is clear: topline growth is a non-negotiable driver of sustainable profitability. In today’s volatile landscape, relying solely on cost control is insufficient. Revenue excellence—rooted in market understanding, pricing agility, and strategic positioning—must take precedence.
“The best revenue managers don’t just spot problems—they solve them,” Vives explains.
His approach favors operational empowerment over theoretical modeling, aligning revenue performance with broader business goals.
From Forecasting to strategic foresight
Vives also challenges conventional views on forecasting. In his words,
“Forecasts should support your strategy—not define it.”
He encourages operators to treat forecasts as tools, not constraints—emphasizing the importance of adaptability, scenario planning, and market responsiveness.
This future-facing vision is particularly relevant as the industry continues to adapt to evolving guest expectations, shifting booking patterns, and mounting competitive pressures.
An advocate for collective progress
What makes Fernando Vives a standout figure is not just his expertise, but his ongoing dedication to collective advancement. Whether through keynote addresses, professional publications, or advisory roles, he consistently shares knowledge to accelerate the industry’s maturity.
His upcoming intervention at the Hospitality Operator Forum promises to deliver more than just insights, in a sector where profitability is increasingly tied to agility and alignment.
Join our ecosystem and attend the event on June 12th at the InterContinental Paris le Grand.
