JW Marriott has announced plans to open its first property in Portugal, the JW Marriott Algarve Palmares Hotel & Spa, which is set to welcome guests in early 2028. Located within the Palmares Ocean Living & Golf Resort in Lagos, the new hotel will offer 172 luxury rooms and suites with sea views, as well as 133 JW Marriott-branded residences.
Design and architecture
Designed by the Spanish architectural firm RCR Arquitectes and interior design studio Goddard Littlefair, the JW Marriott Algarve Palmares Hotel & Spa aims to blend the region’s Moorish influences with contemporary design elements. The design focuses on creating an experience for guests, with sun-weathered textures and artisanal details that reflect Portugal’s cultural heritage. The interior spaces will feature a connection between indoor and outdoor areas, ensuring that guests can fully appreciate the natural beauty of the Algarve.
Amenities and facilities
The hotel will feature multiple dining options, including an all-day dining venue, a poolside bar, and the Michelin-starred Al-Sud restaurant. For wellness, the hotel will include a fitness center, treatment suites, and both indoor and outdoor pools. The hotel will also offer a Family by JW kids’ club and various tranquility areas.
In addition to the hotel accommodations, guests will have easy access to the Palmares Ocean Living & Golf Resort’s extensive amenities. The resort includes a 27-hole golf course, future padel facilities, and the Al-Sud restaurant. The JW Marriott Algarve Palmares Hotel & Spa will also feature exclusive spaces like the JW Garden, designed to enhance the wellness experience for guests.
“The signing of JW Marriott Algarve Palmares Hotel & Spa continues to reflect the strong growth opportunities we are seeing for luxury accommodation in Portugal. We look forward to working with the Norfin Group to bring JW Marriott’s legacy of extraordinary service, thoughtful design, and enriching well-being experiences to the stunning destination.”– Timothy Walton, Senior Vice President for Development in Western Europe of Marriott International
Luxury and location
The JW Marriott Algarve Palmares Hotel & Spa will be located between the bay of Lagos and the Ria de Alvor, offering guests scenic views and direct access to the amenities of the Palmares Ocean Living & Golf Resort. The hotel is expected to be a key addition to the region’s hospitality offerings, providing a blend of modern luxury and traditional design in one of Portugal’s most popular destinations.
