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Worldwide: The Ascott Limited, the lodging arm of CapitaLand Investment, has reached 17,400 Ascott-branded units, both operational and in the pipeline, with 11 signings over the past 16 months across Asia, Africa and the Middle East.
Under its eponymous flagship brand Ascott, the company has expanded to more than 80 properties in 43 cities, including Singapore, China, the Philippines, Malaysia, Indonesia, Kenya, and Vietnam.
Recent signings include the Ascott Shenton Way Singapore, the brand’s second property in the city’s central business district, which features 29 storeys, wellness offerings, green terraces, and flexible accommodation designed for both short and extended stays.
Additional properties among the 11 latest signings include Ascott Ortigas Manila, Ascott Villas Riyadh, and Ascott Tay Ho Hanoi.
The brand has also grown beyond its origins in served residences to include hotels with MICE facilities and branded residences. Ascott Residences Batu Ferringhi Penang in Malaysia marks the first branded residence, set to launch for sale this year by Malaysian developer Instant Icon Sdn Bhd. Scheduled for completion in 2028, the property will offer 99 residential apartments topped with an 8,000 square-foot penthouse.
Ascott’s CEO Kevin Goh, said: “In the face of increasing economic uncertainty, Ascott’s flex-hybrid operating model is now reinforced with a multi-typology brand strategy. The core strength of the flex-hybrid model lies in its dual capability to serve transient, short-stays as well as extended, long-stay demand from a single operational framework. When strengthened by a multi-typology brand ecosystem, Ascott’s business model gains a unique competitive edge. This enables Ascott to respond dynamically to demand shifts not just by length of stay, but also by owner and guest profiles, and location offerings.”
Ascott said it is also enriching its brand experience through the annual launch of Ascott Soirée, a curated series of arts, performance and design-led programming.
Tan Bee Leng, chief commercial officer at Ascott, said: “With the growing demand for experiential travel, today’s guests are looking for more than just a place to stay – they seek meaningful cultural connections. Ascott Soirée offers privileged access to exclusive performances, bespoke culinary moments and one-of-a-kind artistic encounters. Just as importantly, it celebrates the visionaries behind them – the artists, curators and craftspeople who bring each destination’s story to life.”
Across all its 14 brands, Ascott’s global portfolio now totals more than 990 properties with more than 170,000 units in 230 cities. The company has recently signed the UAE debut of The Crest Collection, located on Marjan Island, Ras Al Khaimah. Slated to open in 2027, the 539-key resort features water sports, family-friendly amenities, and meeting facilities.
Key takeaways:
• The Ascott brand has expanded its global footprint with 11 signings across Asia, Africa and the Middle East, surpassing 17,400 units in 43 cities.
• New typologies include branded residences and full-service hotels with MICE facilities.
• Ascott Soirée will relaunch to provide guests with immersive cultural experiences, designed around art, cuisine, and live performances.
