Reading Time: 2 minutes
Worldwide: The sixth edition of Branded Residences: An Overview, an independent report by Graham Associates, provides the latest data and analysis on the global branded residences sector.
The 68-page report includes market research, trend analysis, and interviews with industry professionals.
It examines issues facing developers, operators, and homeowners as the sector expands, and provides context around the evolving structure and expectations of branded residential projects.
Since its first publication nine years ago, Branded Residences: An Overview has tracked the sector’s growth and structural changes.
Some key stats from the latest report includes:
• There are more than 115,000 branded units across 750 completed projects worldwide.
• More than 1,600 schemes are forecast by 2030.
• Hotel brands dominate the sector (80 per cent) and approximately two-thirds are in the luxury segment.
• Marriott is the largest hotel operator of branded residences, while YOO is the leader non-hospitality brand.
• Dubai ranks the number one city, followed by Miami, NYC and London.
Chris Graham, author of the report, said: “As long as the branded residential experience appeals to global buyers, with innovative developers continually raising the bar, and evolving brands that stay relevant to their audiences, the sector will continue to flourish. It’s truly an exciting space to be working in.
“This time my prediction is just one word: More. More brands, more sectors, more locations, more upscale, more midscale, more standalone, more ESG,” he added.
The full report can be downloaded from the Graham Associates website here.
Highlights:
• The sixth edition of Branded Residences: An Overview has been published by Graham Associates.
• Author Chris Graham expects growth in midscale and standalone offerings, along with increased focus on ESG (Environmental, Social, Governance) principles.
• Market size currently stands at more than 115,000 units across 750 completed projects worldwide.
• Marriott leads among hospitality brands; YOO is the top non-hotel brand in the space.
• Dubai is the number one city for branded residences, followed by Miami, New York City, and London.
