B&B HOTELS has strengthened its presence in Austria with the opening of the B&B HOTELS Wien-Heiligenstadt, marking the brand’s sixth property in Vienna and its twelfth in the Austrian market. This new addition is part of the group’s ongoing expansion strategy across Europe.
Strategic location and amenities
Located in Vienna’s 19th district, near the Danube River and Kahlenberg mountain, the hotel is positioned to cater to both business and leisure travelers. The property features 120 rooms in various categories, designed to meet the needs of individual travelers, couples, and families. Guests benefit from modern amenities, digital services, and functional comfort. The hotel’s location offers excellent transport links, making it convenient for visitors to explore the city and surrounding areas.
Growth and strategic importance in Austria
“Austria is one of the most strategically important markets in our region. The long-term viability of our concept is demonstrated not least by the consistently positive financial indicators of our hotels in the country.” – Arno Schwalie, CEO Central & Northern Europe at B&B HOTELS.
This highlights the importance of Austria in B&B HOTELS ’ regional strategy. The group has seen positive results in its existing properties, indicating the success of its standardized comfort and efficient structure model. But Austria has become a popular destination for hotel investments and for other hotel groups, like Accor with the addition of three addition of three new hotels, the TRIBE Vienna City, Novotel Salzburg and Hotel Rathauspark Wien, while Radisson Blu has also expanded in the region with the Radisson Blu Park Royal Palace Hotel.
Collaboration with Larese Hotelmanagement
The operational management of the Wien-Heiligenstadt location has been handed over to Larese Hotelmanagement & Consulting GmbH, led by Sandro Larese. This partnership emphasizes the commitment to delivering the brand’s signature concept, tailored to meet local demand.
“We are delighted to be able to realize the opening in Vienna-Heiligenstadt together with B&B Hotels. The location in the 19th district combines urban quality of life with excellent transport links – ideal conditions for successfully implementing the brand’s signature concept with a dedicated team” – Larese Hotelmanagement & Consulting GmbH
Continued expansion
With this new hotel, B&B HOTELS continues its ambition to expand in German-speaking countries, aiming to solidify its position by 2030. The group’s expansion in Austria is in line with its broader growth strategy in Europe, as it continues to increase its market share in key urban locations.
