Cheval Collection has appointed Nick Pilbeam as Chief Commercial Officer supporting its expanding global footprint. The group’s portfolio nears 1,000 serviced apartment units, with ongoing talks to secure additional management contracts in key markets.
Extensive industry experience
Pilbeam brings over 20 years of experience in international travel, loyalty, tourism, and hospitality. Previously Commercial Director at Queensway and having held roles at Avios and British Airways, his combined operational and investor expertise is seen as an asset for Cheval Collection’s growth strategy.
“We are privileged to be working with someone of Nick’s calibre as we move into our next phase of expansion. Nick’s knowledge of both operations and the investor viewpoint gives him a thorough understanding of our sector. “Nick’s experience in loyalty will also prove invaluable as we introduce our Cheval Discovery loyalty programme, part of the Global Hotel Alliance, across our properties this year. The programme will be an important tool to help us recognise our guests, as well as bolstering our marketing reach.” – Mohammed Alawadhi, managing director, Cheval Collection
“This is an exciting time to join Cheval Collection and I look forward to working with the team as we drive the business forward. “Serviced apartments have moved into the mainstream for guests and investors, who are attracted to their flexibility and operational efficiency. Cheval Collection’s 40 plus years as an owner and operator means that it has become a brand they can trust.” – Nick Pilbeam, Chief Commercial Officer at Cheval Collection
Recent openings and future projects
The group recently opened Cheval Maison – Expo City Dubai, bringing its total units to over 950. Since 2021, more than 300 units have been added, including the Lexham Gardens by Cheval Maison in London. Upcoming projects include the launch of Cheval Ladun Living in Riyadh, Saudi Arabia, in 2027, and Cheval Maison – West Regent Glasgow, scheduled for Q1 2027.
Strategic growth in EMEA serviced apartments
Cheval Collection continues to leverage its operational history and market knowledge to strengthen its position in the EMEA serviced apartment sector, with a focus on flexible offerings that appeal to both guests and investors.
