The World Sustainable Hospitality Alliance (the Alliance) has entered into a strategic partnership with ZEERO Group, a climate innovation company focused on decarbonising.
Together, they aim to empower hotels, resorts, and private aviation companies to tackle two of the industry’s greatest challenges: waste and emissions.
Rather than burdening guests with decisions during their stay, ZEERO enables properties to embed climate contributions directly into the booking path, either as an included benefit or a subtle, optional addition.
This will help meet luxury travellers’ expectations that sustainability should be effortless and built into the experience by default.
ZEERO’s model already allows properties to fund clean energy and waste-management projects through small guest climate contributions, typically only a few euros or dollars per booking or checkout folio, while remaining cost-neutral for operators.
Aggregated at scale, these contributions are channelled into high-impact initiatives such as converting municipal wastewater into low-emission biofuels that can reduce lifecycle emissions by up to 81% compared to fossil fuels.
Through this model, hotels demonstrate real climate leadership by funding high-impact, community-connected projects that reduce emissions and deliver tangible benefits to the local environment and economy.
Glenn Mandziuk, chief executive officer of the World Sustainable Hospitality Alliance, said: “By partnering with ZEERO, we are helping luxury hospitality brands transform sustainability into a source of innovation, value, and leadership.
“This collaboration will accelerate systemic change while supporting local communities and infrastructure worldwide.”
Nico Nicholas, chief executive officer of ZEERO Group, added: “Luxury travel has both the responsibility and the opportunity to lead in climate action.
“Through our partnership with the Alliance, we can rapidly scale solutions that make sustainability seamless for guests and profitable for operators, turning climate contributions into meaningful global impact.”
The partnership will focus on scaling regenerative energy projects that convert waste into renewable fuels and electricity, creating authentic sustainability narratives that resonate with travellers and enhance brand value and building shared ownership models, enabling hospitality groups to co-invest in renewable energy infrastructure.
With this partnership, Alliance and ZEERO hope to drive “measurable, global impact for people, planet, and prosperity, redefining luxury travel as a force for good”.
