A step toward making environmental transparency standard in hospitality, with Google saying the project could drive change in the industry
Sep 24, 2025
Travalyst, the nonprofit coalition founded by Prince Harry, has launched a sustainability data hub that allows hotels and short-term rentals to share verified environmental information. By centralizing data such as renewable energy use and carbon footprints, the initiative aims to make sustainability a visible and comparable factor for travelers booking accommodations online.
Key takeaways
- Centralized sustainability data: The hub creates a single place for hotels to disclose details like renewable energy use, carbon footprint, and certifications.
- Industry rollout: Initial access is given to Travalyst’s founding partners (Booking.com, Expedia, Google), with wider availability to follow next year.
- Hotel participation encouraged: Properties of all sizes are urged to provide their sustainability data, which will then be displayed on booking platforms.
- Impact on traveler choice: Guests may soon be able to directly compare hotels based on sustainability credentials when booking online.
- Industry alignment: Google and other partners see this initiative as a natural extension of earlier efforts, positioning accommodation sustainability as the next major focus area for change.
Get the full story at Travalyst
