- The Data Hub is an interoperable ecosystem built to facilitate the exchange of sustainability data at scale and ultimately help consumers make more informed choices.
- This initial version processes data for the accommodation sector, with expansion planned across other key areas of travel, including rail and additional sector verticals.
Travalyst, the independent not-for-profit coalition of leading travel and technology companies founded by Prince Harry, Duke of Sussex, today announces the launch of the Data Hub. This platform is designed to make sustainability data more accessible, credible, compliant1 and comparable across the travel sector.
Currently, it’s difficult for travellers to choose responsibly, for businesses to share information and comply with legislation, and for policymakers to make data-driven decisions.
As a first step toward telling the sustainability story of every business and every trip, this version of the Data Hub begins to unlock the flow of fragmented and inconsistent data, turning it into credible, compliant, and comparable information. This foundational data provision enables industry stakeholders — from booking platforms to corporate travel managers and policymakers — to build the tools and services they need. The Data Hub itself does not provide analytics, benchmarking, or reporting. Instead, it acts as a neutral data exchange that supplies the consistent, comparable information that those solutions rely on.
Travalyst is actively inviting businesses, destinations, and data holders across the travel ecosystem to contribute data to the Data Hub. Sharing data helps strengthen a collaborative, industry-wide system for sustainability—one that benefits all without compromising competitive advantage.
The Data Hub is defined by several key features, including:
- Ingesting sustainability data2 from both individual operators and large-scale data providers
- Processing data into clear, compliant, comparable formats
- Distributing that data in a comparable format that can be integrated by partners3 into their own systems — from display-ready applications on booking platforms to internal reporting systems, analytics dashboards, baseline creation, and destination benchmarking
Travalyst makes this announcement just shy of 12 months after acquiring the IP of Weeva, a sustainability SaaS product, whose technology was repurposed to enable Travalyst to develop a new, interoperable system for connected, transparent, and open access sustainability data.
This initial version focuses on providing accommodation data, namely the Universal KPIs4 for environmental footprint, as well as certifications and basic attribute data. Future releases will incorporate biodiversity and social sustainability data, covering accommodations, destinations, rail, and end-to-end journeys, delivered in a consistent and comparable format, enabling scalable, system-wide change.
This vital sustainability information is designed to flow directly into booking platforms, business tools, reporting systems and decision-making frameworks, enabling more responsible choices and effective planning across the travel ecosystem. However, as per Travalyst’s mission, the Data Hub will enable data provision at scale and not deliver these end-to-end services or pre-determine use cases.
Developed in collaboration with Travalyst’s coalition5 of partners from the travel, payments, booking platforms, and technology sectors, the Data Hub is the result of extensive working groups and advisory sessions focused on governance, interoperability, data distribution, and accessibility. Travalyst also worked closely with SMEs from accommodation membership bodies, to sustainability tech platforms, and hotel operators to validate assumptions and ensure the system delivers real value across the supply chain.
This is a unique industry solution. Nothing exists with this level of potential, and the good news is, we’re just getting started. This milestone shows what’s possible when the industry aligns not just on ambition, but on delivery. The Data Hub helps unlock the foundational data needed for true transformation by enabling data to flow freely, credibly, and independently. The next phase is about deeper industry partnership, and we invite everyone from data providers to destination managers to join us. Sally Davey, CEO, Travalyst
Travalyst has a strong track record of stewarding and scaling impact-related data across the sector non-commercially. Its earlier collaboration with Google on the Travel Impact Model for aviation has already been integrated into over 130 billion travel searches globally.
As an independent not-for-profit organisation, we play a unique role. Free from commercial incentives and agnostic of business use cases, we can act as a trusted steward of infrastructure that serves the entire system and convene cross-industry collaborations for shared progress. This means that our approach can be truly inclusive and accommodate broader industry needs at the forefront. With our coalition’s support, we’ve moved fast while maintaining integrity, and we’re committed to continuous development, broader data partnerships, and ongoing improvement. Julie Cheetham, COO, Travalyst
Travalyst has been instrumental in aligning the broader industry on core sustainability initiatives, such as the Travel Impact Model in aviation. We believe that the accommodation space is the next big area for the industry to drive change, and we are excited to see Travalyst focusing on this area. Yannis Simaiakis – Director Travel and Local Partnerships EMEA, Google
The Data Hub provides a scalable solution to the fragmented, inconsistent, and often paywalled sustainability data landscape. It is free to contribute data and have it distributed across various partner channels for display to consumers.
To explore the new platform, read the FAQs request a demo or enquire about joining the Travalyst Coalition, please visit https://travalyst.org/work/data-hub/
1 This version is GHG protocol compliant. Future iterations will align with PEF/LCA as appropriate.
2 Including primary, secondary and proxy data sets
3 Current version is for Travalyst partners and collaborators
4 Universal KPIs – as per World Sustainable Hospitality Alliance and endorsed by UNWTO at COP29
5 Travalyst Coalition partners include: Amadeus, Booking.com, Expedia Group, Google, Mastercard, Sabre, Skyscanner, Trip.com, Tripadvisor and Visa
About Travalyst
Travalyst is an independent not-for-profit entity working to change the way the world travels – for good. Founded in 2019 by Prince Harry, Duke of Sussex, Travalyst is a global coalition of some of the biggest brands in travel and technology: Amadeus, BCD, Booking.com, Expedia Group, Google, Mastercard, Pitchup.com, Sabre, Skyscanner, The Travel Corporation, Trip.com Group, Tripadvisor and Visa. Travalyst mobilises the industry to provide trusted information at scale to empower better decision-making and accelerate impact-led change.
