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Finland: Luxury brand Waldorf Astoria Hotels & Resorts has opened its first hotel in the Nordics with a property in Finland.
Owned by M&L Group and operated by Hilton under the Waldorf Astoria brand, the hotel spans four historic buildings in Helsinki, designed by Finnish architects Evert Lagerspetz and Armas Siitonen.
It features 116 rooms including 32 suites, with select suites providing in-room saunas, steam rooms, and private terraces with jacuzzis.
Amenities include a spa with a glass-roof atrium offering a lounge, cold plunge and Finnish sauna, a steam room, four treatment rooms, jacuzzi pools, and a fitness centre and studio.
The Peacock Bar will serve cocktails and light bites and a restaurant is due to be unveiled in early 2026.
Simon Vincent, president EMEA for Hilton, said: “This landmark hotel will set a new benchmark for luxury hospitality in the region, blending Waldorf Astoria’s signature sophistication with the distinctive spirit of Finnish culture. Helsinki is experiencing a remarkable rise in global interest, with international overnight stays up 17 per cent in 2024 and more than 2.2 million visitors drawn to the city last year and we look forward to welcoming many of them to Waldorf Astoria Helsinki.”
Dino Michael, senior vice president and global head, Hilton luxury brands, said: “This opening marks an exciting new chapter in the continued global success of our iconic brand. Renowned for personalised service and unforgettable guest experiences, every element of this property reflects our legacy of sophistication offering guests a gateway to Helsinki’s rich heritage and vibrant culture.”
Jocelyn Kum, executive director of M&L Group, said: “For more than a decade, our partnership with Hilton has been built on shared values and a consistent commitment to excellence. Waldorf Astoria Helsinki is a proud milestone in that relationship, and we’re delighted to introduce this iconic luxury brand to the city while contributing to Helsinki’s growing appeal for discerning global travellers.”
In 2026 and beyond, Waldorf Astoria will see market entries in gateway cities such as London, Sydney, Hanoi, Jakarta, Tanger, Kuala Lumpur and Jaipur.
Highlights:
• Waldorf Astoria Helsinki marks the brand’s debut in Finland and the Nordic region.
• The hotel is owned by M&L Group and operated by Hilton, spanning four restored historic buildings.
• It offers 116 rooms and suites, including some suites with private saunas and jacuzzis.
• Amenities include a glass-roof spa, Peacock Bar, and an upcoming restaurant in 2026.
