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Mevalco Unveils NOVO by O-MED:Capturing the First Press of the Olive Harvest

  • Sophie Weir
  • 6 November 2025
  • 2 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article


Fermín Rodríguez | Ferminius.es

PROHIBIDO EL USO COMERCIAL O EDITORIAL DE ESTA IMAGEN

info@ferminius.es

Mevalco, the Home of Fine Spanish Foods, is proud to introduce NOVO by O-MED – an exceptional, limited-edition extra virgin olive oil that captures the very essence of the olive harvest in its purest form.

Produced in Spain and crafted exclusively from 100% Picual olives, NOVO is pressed on the very first day of harvest – when the fruit is at its most vibrant and full of vitality. This early harvest precision is highly sought-after – creating an olive oil of rare intensity, remarkable freshness and an extraordinary emerald-green hue, the result of exceptionally high levels of chlorophyll and polyphenols.

Each year, the arrival of the first press of extra virgin olive oil is eagerly anticipated by chefs and gourmets alike. Like a freshly squeezed juice, olive oil is most alive and expressive when enjoyed at its freshest. NOVO captures that fleeting moment – the balance of fruitiness and gentle spice, the taste of the new season itself.

David Menendez, Managing Director of Mevalco, commented:

“We are delighted to bring NOVO to UK shores. It’s not just an olive oil; it’s a very special moment in the season captured in a bottle and represents the very best of Spanish gastronomy.

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“The rich green colour, the freshness, the elegant peppery finish – it’s the kind of special edition that elevates both the pantry and the plate.  Whether drizzled over ripe tomatoes, poured generously on grilled fish, or simply enjoyed with crusty bread, NOVO encapsulates the beauty and freshness of the new harvest”.

Produced by O-MED, a family-run mill in Granada renowned for its meticulous control of every stage from grove to bottle, NOVO exemplifies artisanal craftsmanship and provenance. Each bottle reflects Spain’s proud olive-growing heritage.  It’s a tribute to nature, patience and precision.

NOVO will be available exclusively through Mevalco throughout November, with an expected UK arrival on Tuesday 11 November (subject to confirmation). Pre-orders are now open at sales@mevalco.com.

Available formats:

OORE022 – EVOO O-MED Novo Picual

500ml Glass Bottle £13.50

Packaging: 6 units per case | Limited Availability | Pre-orders now being taken

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