Just four months following the completion of Marriott International’s acquisition of the citizenM brand, the company that founded, owns and operates citizenM hotels has unveiled its new name: Another Star.
Under this new identity, Another Star will continue to own and operate all current citizenM hotels in key global gateway cities in Europe and the United States through long-term franchise agreements with Marriott International.
With its distinctive central operating model, in which hotels are run like a single global retail brand, Another Star remains focused on delivering world-class guest satisfaction through uncompromising efficiency across its owned portfolio.
All citizenM hotels have been integrated into Marriott Bonvoy, Marriott International’s award-winning travel platform. The integration opens citizenM’s doors to nearly 260 million Marriott Bonvoy members, who will now be able to earn and redeem points at every citizenM stay. In collaboration with Marriott Bonvoy, Another Star is continuing to offer the paid membership program mycitizenM+, which now also provides members with instant Marriott Bonvoy Gold Elite status.
When we started in 2006, our project name was One Star is Born, inspired by the ambition to redefine luxury hospitality and make it accessible. That ambition gave birth to citizenM. With the sale of the brand to Marriott International, we honour that legacy and take the next step as Another Star: a company focused on achieving the highest guest satisfaction and profitability through the most efficient operating model. Building on its tech stack and leveraging the technologies now available, we aim to set a new standard once again. Our global integration with Marriott shows exactly what this team is capable of. Lennert de Jong, Chief Executive Officer of Another Star
Another Star today also announced the successful close of a 685 million US dollar hotel portfolio financing facility, led by J.P. Morgan Bank N.A. in partnership with KSL Capital Partners. This transaction represents one of the largest hotel financings of 2025 and reflects the market’s confidence in the company’s performance and long-term strategy.
The refinancing follows Marriott’s acquisition of the citizenM brand. Another Star expects that participation in Marriott’s platforms will enhance distribution reach, loyalty engagement and marketing scale across the portfolio owned and operated by Another Star and position Another Star for accelerated growth and greater global visibility.
This financing marks a defining moment for our company. With J.P. Morgan’s trust and the momentum created by Marriott’s acquisition of the citizenM brand, we are ready to begin a new chapter and continue offering an incredible product at an accessible price point. Another Star was founded on the belief that travel should be inspiring, human and design-led, and we now have the structure in place to deliver that vision on a global scale. Lennert de Jong, Chief Executive Officer of Another Star
CitizenM has consistently reshaped the hospitality landscape, and under the new banner of Another Star and following its recent transformative transactions, we believe the company is well positioned for further growth. We are proud to lead this landmark financing and to support a team with such a bold vision for the future of modern travel. Chris Kosonen, Managing Director at J.P. Morgan
Paul Hastings LLP advised Another Star, while Gibson Dunn & Crutcher LLP represented the lenders. With this facility in place, Another Star will continue to strengthen its portfolio of design-led, technology-enabled hotels in key gateway cities across Europe and the United States. The company currently owns 37 hotels, comprising 8,312 rooms in 20 cities, including London, Paris, Amsterdam, New York, Boston, Miami and Los Angeles. Two new hotels are under construction in London and Washington D.C., expected to open by mid-2026.
