LOUISVILLE, KY. –– Agentic Hospitality, the AI-native platform built to help hotels thrive as travel discovery shifts to natural language and autonomous agents, announced today that David Wiley has been named Vice President of Sales. Wiley will lead early-stage customer engagement and growth, helping hoteliers understand why AI infrastructure has become essential and how Agentic Hospitality is purpose-built to restore hotel independence in the next era of distribution.
Wiley brings 25 years of sales and leadership experience to the role, including more than two decades in hospitality where he built a reputation for strategic relationship development, consultative selling, and high-performance leadership. Wiley spent formative years at Disney, where he began in an entry level role in 2010 and by 2017, he served as Sales Director overseeing business development, marketing, and operational leadership in California. Most recently, Wiley served as an Account Executive at Microsoft, where he managed strategic travel and leisure accounts and deepened his expertise in enterprise-scale technology transformation.
“The hotel technology landscape is constantly shifting,” said Brad Brewer, founder and chief AI officer of Agentic Hospitality. “Therefore, we needed to build a team that positions the right people in front of the right conversations. Dave knows hospitality. He knows enterprise-level transformation, and he knows how to take the complex issues of visibility, distribution, and profitability and make them actionable for hotel leadership. That’s why he’s such an important addition to this team. More importantly, Dave understands hospitality from the inside and can translate what’s happening into clear, urgent action for owners, operators, and management teams.”
A Defining Shift for Hotel Distribution
In a recent HOTELS magazine cover feature, Brewer described an industry-wide turning point: “Booking is rapidly moving from traditional websites and apps to natural-language discovery where travelers ask AI assistants to recommend and book travel in one seamless flow.” The article warned that results in AI-driven discovery are not neutral; visibility increasingly comes from the data pipelines and partnerships of whoever integrated first, which historically has meant the biggest players with the deepest pockets.
Agentic Hospitality was created to change that outcome by delivering AI-native infrastructure that connects hotels directly to the natural language ecosystem without forcing them into the same dependency cycle that defined the OTA era.
“My job is to be the first impression for every hotelier who’s curious about Agentic Hotel Distribution and who are ready to learn what’s actually happening in the market,” Wiley said. “AI is changing how guests discover hotels, how bookings happen, and how loyalty is earned. If hotels don’t build the right infrastructure now, they’ll be invisible where decisions are being made. I dropped everything I was doing to join Agentic Hospitality because I believe this is the fight hoteliers have to win and I want to be in it with them.”
A Kissimmee, FL., native, Wiley brings a hospitality-first mindset shaped by decades in the industry and a personal belief that hoteliers are in an underdog moment that demands bold leadership.
“I’m a big fan of the underdog,” Wiley added. “That’s exactly where hoteliers are right now. The difference is we can flip the script for good. Agentic Hospitality is the partner you start with and grow with. You don’t have to stitch together multiple vendors, and you don’t have to switch platforms later. We have a full suite built to grow with your need.”
In this role, Wiley said he will lead first impression interactions with prospective partners, qualifying interest, identifying the decision-making team, and guiding stakeholders toward demonstrations with Agentic Hospitality’s leadership and product teams.
“My responsibility is to open our customers’ eyes to what’s changing and what they need to move on immediately,” Wiley said. “I bring executive relationship building, active listening, anticipation of needs, and the ability to tell a great story because this isn’t just a product conversation. It’s a survival conversation.”
The No. 1 AI Tech Investment Hoteliers Can Make in 2026
As AI becomes the dominant interface for travel discovery and purchase, the most critical investment for hotels is no longer a single tool or feature; it’s the infrastructure layer that makes hotels readable, recommendable, and bookable inside AI-driven experiences.
Agentic Hospitality is building the underlying infrastructure that connects hotel data and content to search engines and AI platforms. The company’s approach is designed to help hotels avoid being buried under intermediaries by enabling direct, structured, AI-ready discovery so hotels can be found, understood, and booked without surrendering control.
“The next decade of hotel distribution will be defined by who controls the pipelines of discovery,” Brewer said. “Hotels shouldn’t have to pay perpetual tolls just to be seen. Agentic Hospitality helps hotels embed directly into the natural language ecosystem with fair, direct, AI-native distribution so they can own the relationship, protect profitability, and build loyalty that lasts.”
“When I learned about Agentic Hospitality, I had to be a part of it,” Wiley said. “AI infrastructure is the most critical investment today. It always pays dividends—especially right now. The hotels that put together the right foundational pillars will be the ones that stay visible, competitive, and profitable.”
About Agentic Hospitality
Natural language search is becoming the default discovery layer for travel. Hotels that do not surface structured answers to intent based queries will lose traffic, visibility, and revenue. Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Margaritaville Resorts, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Cloudbeds, Infor, Oracle Hospitality; PayPal, Braintree (Payments); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit https://www.agentichospitality.com/.
Barb Worcester
PRpro
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