29 January 2026 - 10 Minutes News for Hoteliers - Page 2

5 min

Great service in hospitality isn’t enough anymore. This is what guests want.

🛌 Hospitality is evolving beyond efficiency to prioritize human experiences. Lean staffing exposes flaws in operations, revealing that strong communication and leadership are crucial. Guests seek consistency in emotional experiences, not just mechanical precision. Leadership's role is evolving, focusing on emotional intelligence and sustainable practices. Hospitality isn't losing relevance; it's returning to fundamentals, highlighting presence over process. Consistency and connection in service foster guest loyalty and satisfaction. Presence is becoming the new luxury in hospitality.

1 min

IDeaS Debuts Rate Data Advantage

💰 IDeaS launched Rate Data Advantage (RDA) in Minneapolis to boost hotel revenue and profitability. By utilizing nearly 400 times more consumer rate shopping data, RDA offers a comprehensive market analysis, helping hoteliers strategically price offerings. Key features include AI-powered automation and detailed rate trend analysis. Sanjay Nagalia highlights its potential to enhance market understanding and drive room performance.

2 min

RMS Pay surpasses €1 billion in transactions as operators embrace fully integrated payments

💳 Melbourne, 29 January 2026: RMS's RMS Pay surpassed €1 billion in transactions one year post-launch, signaling a payment shift in the hospitality industry. The integrated system streamlines payments, boasting a 99.95% dispute-free rate and saving over 10 hours weekly in reconciliation, as reported by Woodgate Beach Houses. Roomzzz Aparthotels observes similar efficiencies. RMS Pay offers card-present and eCommerce payments, enhancing digital payment experiences. RMS, trusted by over 7,000 businesses in 70 countries, continues to innovate in hospitality operations.

3 min

ALL Accor puts ChatGPT in its members’ pockets

💻 Accor has integrated its ALL loyalty program with ChatGPT as of October 2023, through a collaboration with OpenAI. This strategic move is aimed at enhancing customer interaction by providing conversational access to travel information and personalized recommendations. Accor's approach seeks to improve visibility in digital spaces and strengthen customer relationships, all while maintaining the value of their loyalty program. This initiative reflects a broader strategy to adapt to evolving technologies in the hospitality industry.

3 min

ALL Accor puts ChatGPT in its members’ pockets

💻 Accor has launched its ALL loyalty program within ChatGPT, partnering with OpenAI to offer conversational interactions for destination searches and offers. This integration aims to capture traveler intentions early and enhance ALL's visibility. Alix Boulnois emphasizes serving guests where they are. Accor sees generative AI as a tool to achieve business goals and manage customer relationships effectively. The initiative enriches Accor's digital ecosystem, complementing existing channels without replacing them.

1 min

ALL Accor puts ChatGPT in its members’ pockets

💻 Accor integrates its ALL loyalty program with ChatGPT to enhance digital strategy, focusing on technology-driven customer engagement. This move underscores Accor's intent to strengthen direct relationships with its clients by leveraging advanced digital platforms. No specific dates or locations were mentioned in the announcement.

Accor is evolving the governance of its franchise division

💼 Leire Leoz has been appointed to drive operational excellence and performance of Accor's franchise network. She will report to Deputy CEO Jean-Jacques Morin and join the Executive Committee of the Premium, Midscale & Economy division. Previously, she was VP Owner and Partner Relations for EMEA at Marriott International. Her solid franchise expertise, gained from roles at Starwood, InterContinental, and the European Commission, will support Accor's franchise acceleration strategy.

Accor is evolving the governance of its franchise division

🏠 Accor appoints Leire Leoz as Franchise General Manager for its Premium, Midscale, and Economy division, effective February 2, 2026. This move aims to bolster its franchise strategy, a key component of its growth model in high-volume segments with significant international potential.

2 min

Peregrine Hospitality Appoints Heather Stege as Chief Operating Officer

🏨 In January 2026, Peregrine Hospitality in Denver appointed Heather Stege as Chief Operating Officer. Stege's experience includes leadership roles at KBP Inspired, Lou Malnati’s Pizzeria, Paper Source, McKinsey & Company, and A.T. Kearney. New appointments include Anthony Gaeta as Senior VP of Technology, Christina Gregg as Senior VP of HR, and Jeff Gross as Senior VP of Asset Management. Gaeta, Gregg, and Gross have 20+, 25+, and 20+ years of experience, respectively.

2 min

Best Western Hotels & Resorts and Tripadvisor Launch Trip Planning Platform Designed to Help Soccer Fans

⚽ Best Western Hotels & Resorts and Tripadvisor have launched the "Go for the Goal" platform, catering to soccer fans traveling for the FIFA World Cup 2026. This AI-driven trip planner assists users across North America, covering over 200 BWH Hotels within 25 miles of stadiums. It offers hotel options, route suggestions, and local recommendations. Available in English and Spanish, this platform aims to enhance the sports tourism experience by providing tailored travel solutions.

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