Entrepreneurship in the Breton hospitality industry is marked by a series of inspiring stories. Each of the Breton hotel groups we have encountered has its own unique beginnings, but they all share a desire to reinvent themselves while staying true to the region’s values. We spoke with Arnaud Lemonnier, originally from Brest, who has been with B&B HOTELS for over 30 years and currently serves as the Director of Franchise Development.
Can you tell us about the origins of B&B HOTELS? François Branellec was part of the first generation of Novotel franchisees. He operated several establishments under this brand in Brest, Quimper, Nantes (airport), and Rennes. However, by the late 1980s, he recognized the emergence of a new budget…
