Choice Hotels International has added Mews as a property management system option for international franchisees. The platform will integrate with Choice’s existing systems and is intended to support operations outside the U.S.
“As hospitality evolves, expanding our international connectivity and platform options are essential to franchisees. This agreement with Mews will provide another cloud-based platform option to serve Choice hotel owners outside of the U.S. with a tool that can meet their region-specific needs,” said Brian Kirkland, chief information officer for Choice Hotels.
The Mews platform includes features for check-in, payment processing, reporting and guest profile management. Choice said the system is designed to integrate with its revenue management, distribution and loyalty tools through open API connections.
“We’re excited to help Choice Hotels set a new benchmark in modern, connected hospitality and this agreement marks another significant milestone for Mews as it continues to expand its footprint in the enterprise hospitality space,” said Matt Welle, CEO of Mews.
The rollout will begin with properties in select EMEA markets. Choice said the system’s design supports scalability and automation across regions.
“Mews was built to empower enterprise hotel groups with a flexible, scalable, and open ecosystem,” Welle said. “Together, we’re redefining the future of hotel franchising with innovation, efficiency and exceptional guest experiences.”
Mews will be integrating with choiceEDGE, Choice Hotels’ proprietary, cloud-based, customer reservation system to provide real-time rate updates and availability across all booking channels, while enabling frictionless guest interactions. Choice Hotels’ franchisees can expect to see:
- Full Data Visibility – Real-time access to property-level data, enabling strategic, data-driven operations.
- Operational Efficiencies – Smart automation tools designed to reduce manual tasks in front desk operations, housekeeping, and payments, improving staff productivity.
- Scalable Growth – A flexible infrastructure that adapts to Choice Hotels’ diverse brand portfolio, while maintaining service consistency.
- Enhanced Guest Experience – Personalized, frictionless stays powered by real-time data insights.
Choice Hotels operates more than 7,500 properties in over 45 countries and territories.
