Vacation rental management platform for independent hosts and property managers, Lodgify, has welcomed a Chief Product and Design Officer (CPDO).
Gus Machado joins Lodgify with more than two decades of product and design leadership experience, including key roles at Intuit and Pipedrive.
At Intuit, he led international teams across six countries and spearheaded the zero-to-one product development for the UK’s Making Tax Digital initiative — the country’s largest-ever digital tax transformation.
During his time as VP of Design at Pipedrive, he transformed the customer experience delivering the easiest to use CRM product in the market, led strategic efforts in the company’s AI vision, and helped double its annual recurring revenue.
The appointment comes as Lodgify evolves its next-generation platform experience, with a focus on making intelligent automation and AI-powered features core to the customer experience to boost host productivity and streamline operations.
“Gus brings the unique ability to turn deep customer insight into product strategies that scale,” said Shaun Shirazian, CEO of Lodgify.
“His track record of delivering breakthrough innovations inspired by what users actually need is exactly the kind of thinking that will shape our next chapter of growth and impact as a category leader in the small-scale vacation rental space.
“This appointment reinforces our commitment to building bold, market-defining solutions that create lasting value for our users.
As CPDO, Machado will lead Lodgify’s Product Management and Experience Design teams, overseeing end-to-end product strategy and execution.
His priorities include advancing Lodgify’s next-gen platform, scaling Lodgify’s innovation capabilities, and ensuring every product experience is equally intuitive, impactful, and tailored to the needs of today’s hosts and property managers.
“At the heart of every great product is an intimate understanding of the customer,” said Machado. “As I step into this role, my goal is to build user experiences within the Lodgify platform that feel like they were made just for ‘you’ — whether for a first-time host or a property manager with a growing portfolio.
“I’m excited to join a company with such a strong, customer-obsessed foundation and to help raise the bar even further through AI-driven features, design excellence, and a relentless focus on what users truly need.”
