During his MURTEC 2024 keynote, Guidara shared his principles of “unreasonable hospitality,” helping each MURTEC attendee embrace their role in the service experience.
Organizations are more consistently focused on optimism and having a positive culture. This is a great and healthy thing, but let’s not forget what a powerful and fueling emotion anger can be, says Will Guidara – Restaurateur, Bestselling Author of ‘Unreasonable Hospitality’ during his MURTEC 2024 keynote address.
Watch this 90-second excerpt from Will Guidara’s MURTEC 2024 keynote address.
Words of Wisdom
“Adversity is a terrible thing to waste,” says Guidara, sharing one of his favorite quotes from his father. “We can’t control what life throws at us, but we can control how we react to it.”
“Use it to fuel what we learn, how we improve and to drive our competiveness. We need to give ourselves pace to feel the full weight of those disapoointments. Take what we can. Learn from it. And then move on. ”
