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Growth in the travel industry is booming – but so is the need to reduce travel to meet environmental goals Jun 4, 2024 Travel management companies, hotel chains and airlines…
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Roundup of Google Marketing Live 2024 announcements
Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers Jun 4, 2024 This year, Google unveiled 30 product updates for Google Ads!…
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Six trends shaping new business models in hospitality
Tourism and hospitality companies have changed over the past decade. McKinsey takes a look at trends in accommodations and experiences Jun 4, 2024 As destinations and source markets have changed,…
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Chinese tourist spend again
Chinese holidaymakers will spend $250 billion on international travel this year – about 10% more than in 2019, according to WTTC data Jun 3, 2024 Chinese tourists are making up…
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Airbnb on what went wrong with experiences
The company discussed some of the lessons it learned about why its experiences product didn’t take off as planned Jun 3, 2024 Airbnb wants to improve its effectiveness in encouraging…
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Airbnb ups its marketing spend
The company “dials up and down” marketing on Google where Airbnb sees the opportunity for efficient marketing spend Jun 3, 2024 Based on several Airbnb initiatives over the last year,…
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China: Tradition no longer shapes travel,online influencers do
China’s cultural shifts are driving those targeting its 900 million e-commerce consumers to rapidly adapt to changing preferences Jun 3, 2024 Chinese consumer preferences for food, cars, housing and work…
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Tourists go home
Why is there suddenly such a strong sense of grievance in places where large numbers of tourists have been the norm for decades? Jun 3, 2024 The answer, it seems,…
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Airbnb and Expedia win support from EU court in Italian financial dispute
The Italian authorities sought contributions from the platforms, regardless of whether their corporate headquarters were located outside of Italy’s financial jurisdiction Jun 3, 2024 Online service platforms such as Airbnb,…
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European hospitality industry faces looming ‘chain-ification’
Small, family-owned hotels still abound in the European hospitality market, but recent investment data suggests that the status quo is unlikely to continue Jun 3, 2024 Based on research conducted…
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