Automatic - 10 Minutes News for Hoteliers - Page 68

5 min

GDS Overtakes Direct Channels as Largest Source for Corporate Hotel Bookings, Growing 14.3% from 2023 to 2025

🛅 In January 2026, a study by HEDNA and NYU revealed that GDS surpassed direct channels as the top source for corporate room nights. From 2023 to 2025, GDS bookings rose by 14.3%, with average values of €412.80. Sabre reports optimized GDS can boost booking conversion rates by 25-30%. Phocuswright predicts travel agency bookings will hit $134 billion by 2026, growing 125% by 2030. Rate leakage losses affect 5-10% of bookings, according to Première Advisory Group.

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Five London Luxury Hotels Receive 57% of AI Recommendations from 2,700 Queries, Favoring OTAs Over Direct Booking

📈 Five luxury hotels in London garnered 57% of AI recommendations from 2,700 queries, as revealed on Monday. Google's AI Mode shows a preference for OTAs over direct bookings. In a related development, RoomPriceGenie introduced Revenue Intelligence in collaboration with 15 PMS partners, enhancing pricing strategies.

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Red Roof Expands Market Share in 2025 with 3,500-Room Pipeline and 35% Increase in New Hotel Executions

🏨 In 2025, Red Roof expanded its market presence with a 3,500-room development pipeline and achieved a 35% increase in new hotel executions.

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Soft Brand Doubles U.S. Portfolio in Five Years, Expanding to Nearly 350 Global Hotels with 100+ Planned

📍 The soft brand doubled its U.S. portfolio in five years, growing to nearly 350 hotels globally. Over 100 additional hotels are in development.

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Study Reveals 57% of AI Recommendations for London Luxury Hotels Favor Five Properties, Google AI Mode Prefers OTAs

📈 In a study of 2,700 AI queries, five luxury hotels in London garnered 57% of AI recommendations. Google AI Mode showed a preference for Online Travel Agencies (OTAs) over direct hotel bookings.

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Company Expands to 1,000+ Properties Across 90+ Management Firms with 15× Growth in 2025, Adds Three Senior Executives

🚀 Company achieved 15× growth in 2025, now servicing over 1,000 properties across more than 90 management companies. Three senior executives have been added to support expansion.

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Copenhagen Leads European Cities with 5.9% Value Growth; Istanbul Experiences 7.6% Decline Amid Supply Constraints and Inflation

📈 Copenhagen experienced a 5.9% value growth, while Istanbul saw a 7.6% decline. The analysis spanned 31 European cities, highlighting supply constraints and inflation as major contributors to these changes.

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Garner Becomes Fastest Scaling Global Brand in IHG History

The brand reached 100 open hotels in just 16 months, with conversion properties accounting for 52% of IHG's room openings in 2025.

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HTS (Hopper Technology Solutions) Brings New Flexibility to Hospitality Industry with Launch of its Cancel for Any Reason for Hotels Product

The AI-powered product offers instant refunds for hotel cancellations across 190+ countries, achieving 15% uptake on Tripadvisor and 95% customer satisfaction.

0 min

Choice Hotel International’s Ascend Collection Surpasses 500 Hotel Openings, Marking a Major Achievement for the Company’s Growth in Upscale

Choice Hotels' soft brand reaches 500 properties with Florida and New York openings, supported by a 70-hotel pipeline and international expansion into Poland, Chile, and Kenya.

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