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Deniz Dorbek Kocak

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  • 3 min

How to Future-Proof a Property Without Losing the Human Touch

  • Deniz Dorbek Kocak
  • 24 June 2025
🏨 In 2025, the hotel industry faces challenges in future-proofing while maintaining emotional intelligence. Key strategies include designing technology to enhance, not replace, human interactions, creating scalable yet soulful brand systems, and operationalizing empathy with actions like handwritten notes and local guides. As digital-native generations influence guest expectations, blending operational intelligence with human connection ensures sustainable growth and profitability, keeping emotional foundations in hospitality intact.
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