Eva Lacalle

Simple ways to increase hotel revenue Hotels can achieve optimal pricing by implementing revenue management strategies that lead to ideal occupancy levels. Dynamic pricing, segmentation and forecasting will help to…

What is a marketing funnel for hotels? A hotel marketing funnel is a simple way to map out the key stages of a guest’s booking journey – from discovery through…

What is Artificial Intelligence? Artificial intelligence (AI) refers to systems and technologies that mimic human intelligence. That means they can learn, reason, and make decisions by processing huge amounts of…

Best practices for hotel operations management Simplify staff communication Smooth operations start with seamless communication between staff. Whether it’s the front desk letting housekeeping know about a last-minute booking or…

What is a hotel CRM? A Customer Relationship Management system (CRM) is software designed to help businesses – in this case, hotels – manage and optimize their guest relationships. It’s…

What is a hotel distribution channel? A hotel distribution channel is how your hotel’s offer reaches your target audience. This can be done via a variety of methods or platforms…

¿Qué es la tecnología móvil en hoteles? La tecnología móvil en el sector hotelero se refiere al uso de dispositivos y soluciones digitales que permiten mejorar la experiencia del huésped…

What is a hotel guest satisfaction survey? A hotel guest satisfaction survey is a tool used by hoteliers to evaluate how well they’re performing across amenities, services, and overall experience.…

How to increase RevPAR in hotels There are plenty of ways to increase RevPAR, from traditional approaches like dynamic pricing, to more indirect tactics such as loyalty or digital marketing.…

Why should a hotel professional attend hospitality events and trade shows? Hotel professionals should attend hospitality events and trade shows to help grow their business by connecting with other industry…