Eva Lacalle

What is SEO? SEO (Search Engine Optimization) is a set of techniques used to ensure that a website, such as a hotel’s official page, appears among the top results when…

What is a hotel maintenance checklist? Managing a hotel involves keeping track of numerous tasks, making checklists indispensable. A hotel maintenance checklist is one of the key tools to ensure…

What is a PMS integration? A PMS integration connects your property management system (PMS) with other tools and systems to streamline operations and ensure seamless collaboration. These systems might include…

What is a service in the hospitality industry? A service in the hospitality industry refers to any activity, type of assistance, or amenity your hotel offers to enhance the guest…

What is a hotel business plan A hotel business plan is a roadmap outlining specific goals and the strategies to achieve them. It includes financial targets, marketing strategies, and a…

What are direct bookings? Direct bookings occur when a guest books directly through your hotel’s website, social media channels, or any other direct channels you have set up, such as…

What is a PMS? A PMS or property management system is a hospitality software used by hotels to manage operations, including (but not limited to) reservations, rate management, housekeeping, and…

What is a direct booking website? A direct booking website is a website that is owned and operated (in this case) by your hotel. With the implementation of a booking…

What are booking channels? Booking channels or distribution channels are different platforms, whether that is your own website, OTAs (online travel agents), global distribution systems or metasearch engines like Google.…

What is customer service in the hospitality industry? Customer service in the hospitality industry is all about ensuring guests feel welcomed, supported, and cared for at every stage of their…